Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Ah, Google FIber! 2010: Better in general.

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Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities.

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Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” Machine vs. man: What really matters for SEO success. ” Why?

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Search Engine Land

JANUARY 13, 2023

2010: As the new Senior Vice President of the Yahoo Search Products team, Seth would manage Yahoo’s Search team and all things related to Yahoo Search. 2010: China’s government suggested it likely wasn’t going to allow Google to operate unfiltered or negotiate with the search engine. by Miles Carter.

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Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. wealth rather than merit).

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Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” And you will often see it in spammy SEO and link building emails.

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Search Marketers SEO Real Estate Marketing 95

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9 consumers spent $204.5

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Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Get the daily newsletter search marketers rely on.

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Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Too Much SEO? Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Search Engine Land

OCTOBER 12, 2023

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. SUBSCRIBE See terms.

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Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 97

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Search Engine Land

FEBRUARY 11, 2023

The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. of all US paid-search clicks.

Search Marketers 95

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Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Do you support international search?

SEO 112

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Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 90

Search Marketers SEO User-Generated Marketing 90

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings.

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Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. No, strategy is the brain work of SEO. 99% of the time, nothing is documented.

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Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

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Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

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Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. 5 key benefits of enterprise SEO platforms. Enterprise SEO platforms perform many tasks in one system.

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SEO Whitepaper User-Generated Analytics 101

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation. Localization. SUBSCRIBE See terms.

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Search Engine Land

OCTOBER 11, 2022

Search engine optimization requires an investment. SEO is a long-term discipline and process. Goals, conversions, starting points, opportunities, and organizational structures are some factors that determine how easy or hard it will be to reach SEO goals. A vital variable in SEO ROI is the investment amount itself.

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Search Engine Land

DECEMBER 6, 2022

Organization is critical for a good user experience and good SEO. information architecture and taxonomy) matter quite a bit in SEO. For many years, my agency handled SEO for a leading HVAC manufacturer. Do people search by price? Perhaps categories for pricing? Perhaps people search by style?

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Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO 102

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Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. Get the daily newsletter search marketers rely on.

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Search Engine Land

MARCH 22, 2024

This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing. Managing reviews. Provide helpful information Cost and price info This is something that business owners tend to push back on, but Google loves data.

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Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

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Martech

NOVEMBER 29, 2021

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. The 7 best link-building services to help improve search rankings. Pricing – Most agencies will offer a variety of link-building packages with different pricing tiers.

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Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

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Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Google Ads currently offers several certifications for everything from Search to Display to Video.

Price 90

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Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Travel back in time with me… Years ago, the typical SERP (search engine results page) looked much different. Here is a simple, visual analysis of this SEO trend. And at the end, we’ll share tips for adapting your marketing to these changes.

SEO 106

SEO B2C Transform User-Generated 106

Hubspot Marketing

MARCH 26, 2018

In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. SEO Monitoring Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. 12 SEO Monitoring and Keyword Tools for 2018. and a Google bot!

SEO 145

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Search Engine Land

AUGUST 2, 2023

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. Ensure the Show your products in free product listings on Google option is selected within the Manage Programs menu. Get the daily newsletter search marketers rely on.

Product 97

Product Shoppers Retail eCommerce 97

Search Engine Land

AUGUST 17, 2023

Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO. Historically search intent has been put generally into several specific categories. These serve as the four core search intents and the foundation of how many SEOs define a search action.

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Entertainment Customer Journey Finance SEO 98

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models.

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Search Engine Land

OCTOBER 9, 2023

Generally using monopoly profits to buy preferential treatment for its search engine on devices, web browsers, and other search access points, creating a continuous and self-reinforcing cycle of monopolization. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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