Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing

Hubspot Marketing

JUNE 17, 2025

If you do enough market research , you should have detailed information on personas and buying behaviors. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins. Price matters, but framing matters even more.” Reflect buyer identity.

Branding

Animalz blog

JUNE 17, 2025

Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) 13:05) Here, Matt connects research directly to product. By matching solutions to real, researched pain points, the content engine becomes a driver of both credibility and sales.

Whitepaper

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Manufacturing

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing

SMEI

MARCH 5, 2025

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally.

Manufacturing

Neil Patel

OCTOBER 28, 2020

Do you need a manufacturer? But usually, the manufacturers will offer the best rates if you buy directly through them. Manufacturers. Going straight to the manufacturer is one of the best ways to get the lowest possible whole inventory prices—you won’t be going through a third-party. Wholesale supplier?

Manufacturing

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish.

Manufacturing

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform

Neil Patel

APRIL 30, 2021

Do MOQs only work for manufacturers or wholesalers? As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line. After you’ve figured out your MOQ formula, do your market research. If you do, you’ll end up losing money.

Shipping

Neil Patel

JANUARY 22, 2021

For this mandate to apply, the products must be new or manufacturer refurbished—though you can (and should) include the information for items outside these parameters if you have it. The required identifiers are: Brand Manufacturer Part Number (MPN) Global Trade Item Number (GTIN). They also help your products get greater visibility.

SEO

Sprout Social

OCTOBER 18, 2023

An agency in the building and manufacturing industry had a client that was impacted by COVID-caused product delays. Perform market research to inform teams beyond marketing Sharing insights from your social media data collection beyond the marketing team is becoming a more common, and needed, practice.

Health

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy

Neil Patel

NOVEMBER 20, 2020

Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. SaleHoo is a directory of wholesale companies and a great dropshipping tool for market research. Those prices make it an affordable tool to research the market and find the best suppliers. Chili-Hunter.

Logistics

Neil Patel

JANUARY 11, 2021

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. Researching ideas online is another excellent way to come up with business ideas. Step 2: Conduct Market Research. Next, you’ll create a business plan. Then work on the legal stuff.

Market Research

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. But, who is this great idea for?

Product Marketing

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Author: Vyoma Kapur Financial services. Healthcare. Higher education. It takes time, resources, and dedication.

Thought Leadership

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding

Businesses Grow

NOVEMBER 13, 2023

Census Bureau tracks 22,607 career choices, recognizing those who work in such narrow fields as pickled onion manufacturing, adult bookstores, and canoe repair. By the way, Ed is Executive Director of Market Research Institute International. And here’s another data point. positive change and social only getting 5.1%

Influencer Marketing

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. What is voice of the customer & why is it important?

Customer

Neil Patel

OCTOBER 26, 2020

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food

AWeber

NOVEMBER 7, 2023

But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. Small batch manufacturers are businesses with a total annual revenue of less than $1,123,531 who sold less than 7,501 units in the prior year. Automation and AI have come a long way in the past year.

Price

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.)

Manufacturing

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Scenario 1: Conservative Growth (10% adoption) Assumptions: Slow technological advancements in electric bicycle technology.

Manufacturing

Marketing Insider Group

AUGUST 27, 2015

And, if your market no longer requires your products or services, then you need to find out who your target audience is and how to reach them by going back and doing some market research. Growth is Out of Control. While growth is important for the success of a company, you have to prepared to manage it. Easy to manage content.

Manufacturing

Hootsuite

APRIL 11, 2022

Kusmi Tea, a small gourmet manufacturer, values personalized service, but only has two customer care staff members. Customer feedback and market research should be the foundation of your marketing strategy. Relieve your customer service team. They were struggling to keep up with incoming customer questions.

Retail

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Find impactful insights from key metrics like topic summaries, audience demographics and total engagements to inform your decisions and conduct a market-gap analysis to find new avenues for growth.

Analytics

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition

Tiecas

SEPTEMBER 5, 2023

This helps in developing targeted marketing messages and campaigns. Competitive analysis : Conducting a thorough analysis of the competition to identify their strengths, weaknesses, and market positioning. This enables manufacturers and other industrial businesses to differentiate themselves from competitors and identify market gaps.

Marketing Strategy

SocialPilot

MARCH 12, 2024

Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition. The advertisement format was comically aggressive, but also lighthearted and humorous.

Automobile

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. How do I identify a profitable niche for my online business?

Affiliate Marketing

Duct Tape Marketing

JUNE 29, 2017

This is great for building relationships and will serve as invaluable market research. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems. Talking to your list of leads and listening to their challenges will give you infinite ideas for your articles.

Whitepaper

Use Insider

DECEMBER 16, 2023

Looking to deliver in-app personalization and drive conversions, PizzaPortal turned to Insider to target two different groups of people based on market research and psychographic data. For more details on PizzaPortal’s customer targeting and personalization approach, check out the complete case study.

Customer

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. Today, Spender boasts almost 750k subscribers and her videos often tip into the millions of views. That’s a lot of eyes on Orange.

Direct Mail

Pam Didner

OCTOBER 22, 2022

Depending on your industry (be it manufacturing, healthcare, skincare, banking, or anything in between) and products (homogenous or highly localized across regions), it may require the development of several personas to satisfy different geographies’ needs based on audience segmentation. There are plenty of templates you can find online.

Gen Z