article thumbnail

The Human Element Behind The Manufacturing Industry

Set Up

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

article thumbnail

How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. In this case, the auto manufacturer GMC sponsored the “moment of the game,” which is a highlight of the best play of the game. An ad where you can briefly describe your product or service would do better.

B2C 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

Hubspot Marketing

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands.

Gen Z 145
article thumbnail

5 Ways to Maximize a Manufacturer’s Marketing Funnel

Industrial Marketer

Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will.

article thumbnail

The impact of credible vs sketchy marketing

Ariyh

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. charging for returns, comparing the product to a jewel).

article thumbnail

2024 Predictions: Ecommerce and retail

Martech

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. This becomes crucial when there is an extensive product line and catalogs are complex. In 2024, we don’t see this slowing down,” Scott said.

Retail 116
article thumbnail

Why B2B buyers now hate traditional B2B selling

Martech

Salespeople not knowing their products (27%). B2B buyers want B2C experiences. technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Persistent calls and messages (47%). Getting hassled after a presentation (31%). Getting sent too much information (24%).