Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting 136

Copywriting Entertainment Marketers Marketing 136

Martech

MAY 5, 2025

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.

Market Research 103

Market Research Digital Marketing Branding Marketers 103

Welcome Software

SEPTEMBER 4, 2024

While AI can’t do our dishes or laundry (yet), and there are real concerns when it comes to policing AI, it can make the lives of marketers way easier. That’s why it’s so important for marketers to understand all the ways AI can supplement your marketing team, not replace it.

Market Research 59

Market Research Marketers Marketing Market Trends 59

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 128

Transform Logistics User-Generated Marketers 128

Martech

FEBRUARY 25, 2025

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Dig deeper: How to make the most of your market research data How did we detect them?

Manufacturing 111

Manufacturing Market Research Marketers Marketing 111

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 132

Direct Mail Marketers Marketing Email Marketing 132

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Use snappy headlines, subheadings, bullet points, and short paragraphs.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now.

PR 132

PR Marketers Marketing Industry Insights 132

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 108

Marketing Plan Marketers Social Media Marketing Marketing 108

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 113

Price Real Estate Promotion Food 113

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks. The worst part?

Transform 130

Transform User-Generated CMO Marketers 130

Businesses Grow

NOVEMBER 25, 2024

Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. For Millennials, influencing and marketing are equivalent professions and they want, no expect, to a certain degree of professionalism or they just cannot take you seriously.

Gen Z 128

Gen Z Millennials Entertainment Market Research 128

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Market Research 119

Market Research Promotion Customer Marketers 119

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health 118

Health Customer Acquisition Education Market Research 118

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

User-Generated 83

User-Generated Marketers Marketing SEO 83

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation 124

Market Segmentation Non-Profit Transform Marketers 124

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Isolated genAI solutions (indie tools). Disruptors.

Copywriting 128

Copywriting Transform User-Generated PR 128

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Hubspot Marketing

JUNE 6, 2025

With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers. Table of Contents What is deep research? What is deep research useful for?

Content Marketing 110

Content Marketing User-Generated Finance Marketers 110

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Hubspot Marketing

JULY 17, 2025

Here are my six predictions, as well as tactical steps marketers can take to stay ahead. AI Predictions That Will Change Marketing 1. By year’s end, you’ll have agents that can go off and do market research, come back with slides, and show you the best strategy for approaching a market or customer segment.

Transform 110

Transform User-Generated Energy Marketers 110

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit 72

Non-Profit Transform Marketers Marketing 72

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Running an ecommerce campaign?

PR 78

PR Gen Z User-Generated Analytics 78

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 108

Product Marketing Product Management Marketers 108

Marketing Insider Group

AUGUST 7, 2024

Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates. Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy.

Transform 89

Transform CRM User-Generated Communications 89

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. It’s a reciprocal thing. Identify key internal stakeholders for the community.

Management 116

Management Promotion Law Market Research 116

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Why are AI agents useful in marketing?

Price 123

Price CMO Marketers Marketing 123

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

Welcome Software

DECEMBER 18, 2024

If you work in a small business, we don't have to tell you twice about the common pain points in marketing. Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. 2) Mailchimp: Email marketing made easy What is Mailchimp?

Transform 52

Transform Marketers Marketing CRM 52