Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 102

Branding Price CRM Marketers 102

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Pricing details. Potential obstacles and solutions. Target audience descriptions.

Copywriting 134

Copywriting Entertainment Marketers Marketing 134

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing.

PR 131

PR Marketers Marketing Industry Insights 131

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketers Marketing Price 145

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Why are AI agents useful in marketing?

Price 126

Price CMO Marketers Marketing 126

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 127

Transform Logistics User-Generated Marketers 127

Vertical Response

JULY 1, 2025

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52

Price Non-Profit Market Research Market Trends 52

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 109

Marketing Plan Marketers Marketing Social Media Marketing 109

Hubspot Marketing

APRIL 25, 2024

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. "

Price 140

Price Promotion Market Research Product 140

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Refine their offerings.

Market Research 137

Market Research Customer Marketers Marketing 137

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This is where Instagram marketing automation can make a difference and help save you time so you can focus on growing your business. Instagram automation is using tools or services to make parts of your Instagram marketing run on their own.

Price 290

Price Analytics Marketers Marketing 290

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 111

Market Research Gen Z Price B2C 111

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 117

Analytics Price PR CRM 117

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price 128

Price B2C Energy Product 128

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Does this tool include multiple marketing channels?

Price 119

Price Key Performance Indicator SEO Analytics 119

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies.

Price 94

Price Customer loyalty Food Market Research 94

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

User-Generated 122

User-Generated Influencer Marketing Marketers Marketing 122

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketers Marketing Price 109

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Backlinko

MARCH 5, 2025

I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Four tools stand out as replacements.

SEO 91

SEO Market Research Finance Shoppers 91

DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. If your customers are complaining about your price, they have no idea why they should choose you. Price is that important. What Does Pricing Mean in Marketing. How Pricing Works.

Price 98

Price Product Transform Promotion 98

Hubspot Marketing

OCTOBER 28, 2024

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.

Customer Acquisition 101

Customer Acquisition Price Customer Journey User-Generated 101

Martech

AUGUST 20, 2024

It falls on marketing to get that data, usually via event registrations, website forms and the like. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more.

Law 106

Law Management Price Place 106

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price 52

Price CRM Marketers Marketing 52

Rock Content

FEBRUARY 14, 2024

Have you ever heard that price is different from value ? It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. If a business prices a product lower than it should be, its revenue and profit are out of date. The problem also happens when something is sold at a fair price.

Price 94

Price Product Health Market Research 94

Martech

AUGUST 12, 2024

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition.

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Table of Contents What is a marketing audit?

Key Performance Indicator 139

Key Performance Indicator Marketers Marketing Price 139

Hubspot Marketing

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. What is Marketing? The 4 Ps of Marketing.

Price 112

Price Retail Marketers Marketing 112

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 141

Social Media Marketing Price Marketers Marketing 141

SMEI

MARCH 5, 2025

Podcast Thriving in Trade Wars: A Business Survival Guide to Overcoming Tariffs, Supply Chain Disruptions, and Market Volatility Complete with Case Studies for Canada, Mexico and USA! Unlock the Strategies to Overcome Tariffs, Supply Chain Disruptions, and Market Volatility! Thriving in Trade Wars by Willis H. Join SMEI Today!

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Hubspot Marketing

JANUARY 16, 2020

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share? Lower prices.

Law 145

Law Customer loyalty Price Food 145

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 132

Price User-Generated Copywriting Marketers 132

Hubspot Marketing

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Image Source. Content Mapping Template.

Price 145

Price CRM Marketers eBook 145