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How might consumers use AI agents to help with product research and shopping?

Martech

For example, if a consumer is looking at a specific product, the agent might suggest complementary items or alert them to ongoing promotions. For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration.

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How to conduct audience research for paid search

Search Engine Land

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

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Gamification in Marketing

Use Insider

One effective example is using progress bars to show customers how close they are to earning a special reward, like free shipping or an upgraded membership tier. Measurable Results Gamification in marketing not only enhances engagement and loyalty but also drives measurable business outcomes.

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Reddit marketing mistakes to avoid in your social media strategy

Hubspot Marketing

Redditors want you to bring value, not shamelessly self-promote. As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. The same goes for participating.

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How to Search Inside Google Reviews with Keywords and Names (with Use Cases)

SocialPilot

Marketing Professionals For marketers, review keywords are like free customer research. Let’s say you’re promoting a salon brand. If everyone’s talking about “fast shipping” or “eco-friendly packaging,” you know what to emphasize in your next launch. This isn’t just about copy either.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

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How to Get Your Products in Walmart Marketplace

Neil Patel

Don’t forget to factor in shipping fees and other costs. In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. If you list an item at the same price as another vendor, Walmart automatically promotes the product that was listed first.

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