Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. How do you do it?

Marketing Strategy

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. It also tells you which channels—whether it’s SEO, social media, or paid ads—drive the most conversions. Product: More Than Just What You Sell Product in the 4 Ps used to be so simple.

Price

Hootsuite

OCTOBER 7, 2024

With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social.

Analytics

Backlinko

FEBRUARY 27, 2025

This is where you can add specialized tools for needs like local SEO and social media management. month): Entry-Level Features Semrushs Pro plan offers a wealth of keyword research , backlink analysis, and competitor research features. But these limits dont apply to things like keyword and competitor research. At $139.95/mo,

Price

Hubspot Marketing

JUNE 6, 2025

Ideal users: Agency creatives, SEO professionals, and Google Workspace power users Perplexity: Best for free, fast, accurate research with expert vibes Perplexity launched its deep research feature on February 14, 2025. An itinerary that includes Slovenia, Montenegro, and the Amalfi Coast sounds like a real winner.

Content Marketing

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements. Starts at $139.95/month

Price

Backlinko

MARCH 5, 2025

Or need more reliable data for SEO planning. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. Or youre simply looking for a more affordable solution.

SEO

Welcome Software

DECEMBER 18, 2024

Special mention goes to: Advanced segmentation Google Analytics allows marketers to create detailed audience segments, enabling hyper-targeted marketing approaches. 6) Ahrefs: Get SEO savvy in seconds What is Ahrefs? A comprehensive SEO tool that helps marketers research keywords, analyze competitors, and track search rankings.

Transform

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Heres how I conducted my content research: 1.

User-Generated

Customers.ai

NOVEMBER 20, 2024

Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content. Let’s break it down: Organic Channels: Social media, blog posts, email newsletters, and SEO-driven content. A product launch checklist is a step-by-step guide to introducing a new product to the market.

PR

Hubspot Marketing

JANUARY 28, 2025

GlobeMonitor , a marketing research agency, revealed its journey with attribution modeling accounted for reduced the overall cost per acquisition by 20%. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing.

Non-Profit

Hubspot Marketing

MAY 13, 2025

If youre using Reddit for market research, dont take one comment at face value. What to do instead: Whether youre using Reddit to market your business or using it to gain market insights, slow your roll. If using Reddit for market research, dont pick and choose. Mining real market research data.

Copywriting

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. I also renamed the column headers.

Branding

Sachs Marketing Group

JANUARY 16, 2025

By implementing strategies like medical clinic lead generation and local SEO , you can: Reach patients actively searching for care in your area. Leverage Local SEO for Doctors Drive Traffic with Location-Based Strategies Local SEO is an essential component of medical lead generation. Stand out from competitors.

Health

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.

CRM

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price

Neil Patel

MAY 30, 2025

Search engine optimization (SEO) improves your website visibility and helps you rank higher for the keywords your target audience is looking for. ” To optimize your site for searches like this, I recommend starting with SEO basics: Do keyword research to learn what your buyers are searching for and why.

Manufacturing

SocialPilot

JULY 3, 2025

Profile SEO : Use terms your audience searches for in your description and specialties – LinkedIn’s algorithm picks up on it. Write a clear, keyword-rich tagline and About section : Explain who you help, how, and why it matters while skipping the generic fluff.

Thought Leadership

Set Up

JANUARY 21, 2025

Content creation is the heartbeat behind many marketing initiatives to attract, gain, and retain audiences. Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market

Backlinko

JULY 25, 2025

Check out our ultimate SEO tutorial to get started with organic marketing.) You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. Paid ads are your fastest bet. Want to build long-term traffic without spending monthly? Start with organic.

Advertisers

Vertical Response

JANUARY 18, 2025

Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity. In terms of SEO, incorporating keywords like self-care, resilience, and self-esteem can help attract users who are searching for content related to personal growth and development.

Millennials

Martech

JULY 30, 2025

Google Forms is sufficient for this, but you can get fancy and hire a market research firm if you wish. Just as your audience will get inspired by your brand’s purpose, you and your marketing team will be inspired to create content consistent with that message. And it becomes the backbone of all your communications.

Copywriting

Vertical Response

JULY 14, 2025

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. The marketing mix—encompassing product, price, place, and promotion—serves as a guiding framework for these decisions.

Non-Profit

Marketing Insider Group

MAY 19, 2025

Students who can confidently say, I know who can help me write my research paper or where to buy cheap essay and thoroughly analyze information well, are already ahead of the game. Lets explore how research paper writing can open up unexpected opportunities in content marketing!

Content Marketing

Backlinko

OCTOBER 1, 2024

Is it through social media, SEO , email, or ads? Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Jump to Step 4 to find this data.)

Marketers

Animalz blog

JUNE 24, 2025

This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. And then outside of that, by putting the customer front center, I actually spend time LinkedIn, messaging people saying, hey, can I get 30 minutes of your time just to just doing market research.

B2C

Sprout Social

MAY 6, 2025

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Alerts by Ahrefs Alerts by Ahrefs is an SEO tool that doubles as a basic brand monitoring solution.

Branding

SocialPilot

FEBRUARY 13, 2025

When customers share their experiences and include relevant keywords in their content, it enriches the quality of your reviews and strengthens your SEO efforts. Plus, Googles algorithm loves engagement, so responding regularly to all reviews not just helps boost your local SEO, but also your business becomes more visible in local searches.

Food

Welcome Software

MAY 7, 2025

o Integration with Google Search : Prompt Optimizely Opal to instantly create campaigns, tasks, or experiments with built-in Google Search for real-time research and context. Key capabilities: o SEO and live web research tools: Use AI-powered tools to surface relevant keywords, analyze competitors, and optimize content in real time.

Product

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. Think case studies, original research, firsthand insights, and expert interviews. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate

Animalz blog

MARCH 6, 2025

.” (00:29:00) Kyle attributes copy.ai’s remarkable marketing efficiency to their AI-powered content system. Their approach has created self-reinforcing flywheels where content drives SEO interest, which creates sales conversations, which generate transcripts that become new content.

CMO

Welcome Software

MARCH 20, 2025

Keyword opportunities We've previously discussed using AI for SEO , and talked about its shortfalls but with content planning, it goes a little deeper than that. Asking AI for a purely SEO-driven content strategy will (most likely) lead to a series of fragmented and disjointed content.

Customer Journey

Sprout Social

JUNE 3, 2025

A bonus: You may discover new SEO keywords to pursue in your broader marketing efforts. Start discovering your niche with our market research worksheet to uncover where you and your audience meet. Influencer content is a great resource for this as well, as they’ll often use trending hashtags in their posts.

Gen Z

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

Market Research