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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Optimize website content for international SEO and multiple languages.

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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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Transformer architecture: An SEO’s guide

Search Engine Land

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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