Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. This can help ensure marketing teams are well-equipped to address changes in the market.

Digital Marketing 136

Digital Marketing Marketing Strategy Transform Marketers 136

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. How can you stay ahead of what’s new? What Content Marketing trends in 2021 will follow the changes the previous year brought us? Want to know how we can improve your strategy?

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Market Trends 132

Market Trends Market Segmentation New Technology Price 132

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

Set Up

SEPTEMBER 17, 2024

Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Adobe Experience Cloud Blog

JANUARY 7, 2015

2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that. Today content is at the heart of our marketing strategies. Many marketers face the struggle to win over our audiences with engaging content and provide them with real value. This struggle is real.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Vertical Response

JUNE 11, 2025

Evolution of Email Marketing Over the last two decades, email marketing has undergone a significant transformation. What started as a basic communication tool has evolved into a sophisticated marketing strategy that leverages advanced technology and data analytics to deliver highly personalized and targeted campaigns.

Transform 52

Transform Email Marketing Analytics Marketers 52

Hootsuite

DECEMBER 13, 2024

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. Current industry trends.

PR 96

PR Price SEO Analytics 96

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Analytics CRM 104

Marketing Insider Group

JANUARY 10, 2022

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. Content marketing world is the largest four-day content event in the world and one of the only marketing events that focuses exclusively on content marketing.

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Scoop.it!

FEBRUARY 9, 2023

AI and machine learning in marketing are still in their infancy, however, forward-looking businesses are already using AI tools for writing to boost content creation, or AI tools that predict and monitor user behavior to analyze market trends. What are the ethical concerns of AI in content marketing?

Content Marketing 116

Content Marketing Law Marketers User-Generated 116

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketers Marketing Traditional Marketing 80

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Todd Wheatland – Content marketing breaks free of silos.

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 89

CMO Price Transform Marketing Strategy 89

Pam Didner

APRIL 16, 2021

Education and show-and-tell of new technology and products (e.g. That’s how we need to think and act in marketing as well. In the business world, content plays a critical role in communicating: Brand’s stand in social causes (purpose-driven content). Protocol and process changes to keep customer safe. Covid Vaccine?).

Marketers 96

Marketers Marketing Communications Manufacturing 96

OnPassive Marketing

OCTOBER 26, 2022

The use of social media marketing is expected to continue to grow in the coming years. With the advent of new technologies, companies can reach even more people with their message. What Are The Requirements For Social Media Marketing? As technology continues to evolve, so does the social media marketing landscape.

Social Media Marketing 85

Social Media Marketing Marketers User-Generated Marketing 85

Duct Tape Marketing

NOVEMBER 13, 2024

Curiosity drives me to explore new marketing trends and technologies. AI is not just a tool but a foundational element in marketing. The buying intent of consumers remains strong despite market changes. Key Takeaways: I started my entrepreneurial journey due to a lack of confidence in traditional employment.

Price 77

Price Transform User-Generated Entertainment 77

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. This is the most common type of customization. Buyer personas.

Transform 95

Transform Whitepaper User-Generated Law 95

OnPassive Marketing

OCTOBER 18, 2022

This could lead people to watch more experiential or educational videos, as they can learn about new things or explore different environments without leaving home. This could lead to an increase in budgets for video marketing campaigns. VR allows for interactive experiences that engage viewers in a new way. through a headset).

Video Marketing 82

Video Marketing Marketers Marketing New Technology 82

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate Marketers Marketing 98

Vertical Response

MARCH 15, 2024

Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. Email marketing strategies can be continuously enhanced through A/B testing, leading to better alignment with subscriber preferences and higher conversions.

Email Marketing 121

Email Marketing User-Generated B2C Communications 121

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

Unbounce

MARCH 30, 2023

Here’s what you need to know about AI marketing: What is AI marketing, anyhow? What are some types of AI marketing? Will marketers be replaced by AI? How do I add AI to my marketing strategy? What are some AI marketing trends? What is AI marketing? What concerns are there about AI?

Digital Marketing 81

Digital Marketing Marketers Marketing Price 81

Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

Market Trends 40

Market Trends Marketers Marketing Millennials 40

OnPassive Marketing

SEPTEMBER 20, 2022

Hence, it is important to get a basic understanding of content marketing and have an idea of how you can fully utilize it when creating a user base for the company. Creative thinking. The best thing to stay ahead of your rivals is to think creatively and keep up your game by having out-of-the-box ideas.

Digital Marketing 85

Digital Marketing Marketers Analytics Marketing 85

Hubspot Marketing

AUGUST 21, 2023

This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors.

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Here’s the thing: Trends matter. These changes caused SEOs to adjust their strategy and see past content differently. It happens.

SEO 127

SEO Gen Z User-Generated Advertising 127

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. What is Digital Marketing Partner? Remember that partnering with a digital marketing agency is an ongoing process.

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Lusha

NOVEMBER 11, 2024

This helps you make your offerings unique and stand out in the market. You can do market research through: Surveys Focus groups Industry reports To analyze your competition, look at their: Products Prices Marketing strategies Customer reviews Finding Your Ideal Customers Not all customers are the same.

Price 52

Price Key Performance Indicator Inbound Marketing Customer Acquisition 52

SmartBrief - Marketing

DECEMBER 13, 2024

As streaming services gain popularity, brands must adapt their media strategies. Digital video will dominate linear TV, growing 32% faster than total media, demonstrating the importance of incorporating interactive TV and CTV technology into marketing strategies. Understand and meet audience expectations.

Branding 52

Branding User-Generated New Technology Marketing Strategy 52

Lusha

JULY 11, 2024

Here are some effective market research methods: Industry Reports: Explore industry publications, reports, and statistics to get a sense of market trends, growth potential, and customer demographics. Are they in your local market, national market, or international market?

Customer 52

Customer Customer Journey CRM Retail 52

Lusha

NOVEMBER 18, 2024

You could: Provide training on new technologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success. Lusha’s platform uses AI to enhance its prospecting and data enrichment capabilities.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Acquisition 40