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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace. The post Interested in the latest marketing trends? 4A’s SmartBrief For professionals and leaders in agencies.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Industry reports help you stay informed about market trends and competitor activities. Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation.

Insiders

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

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Key marketing lessons from startup to scale-up

Martech

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM
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How to Do Affiliate Marketing: Step-by-Step Guide for Beginners

AWeber

So, what exactly is affiliate marketing? In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting.

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Influencer Marketing: The New Face of Social Media

Marketing Insider Group

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. Successful campaigns focus on storytelling over direct promotion. Authenticity plays a role in effectiveness.

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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products.