Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation. A well-optimized website attracts more visitors and keeps them engaged.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

JULY 29, 2022

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Championing user-generated content. Personalized and segmented campaigns to generate donations.

Market Trends 141

Market Trends Gen Z Non-Profit User-Generated 141

Martech

JANUARY 27, 2025

Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions. The post Whats the difference between agentic AI and generative AI? Give it a try. Processing.

Logistics 121

Logistics User-Generated Market Trends Management 121

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 123

Transform Logistics User-Generated Marketing 123

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. How do you do that?

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

AUGUST 20, 2024

75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.

User-Generated 127

User-Generated Food Transform Marketing 127

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Transform 121

Transform CRM Analytics User-Generated 121

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Visual Content. Augmented Reality.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. I am trained with MarTech content. Case studies Why. Processing.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Martech

JULY 30, 2024

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. Influencer and community marketing are becoming increasingly critical.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. And influencing buyer decisionsis what marketing is all about! In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Market Trends 136

Market Trends Email Marketing Marketing Marketers 136

Martech

JULY 10, 2023

Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. has launched.

Market Trends 135

Market Trends Law Transform Entertainment 135

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. Processing. See terms.

Price 85

Price User-Generated eCommerce Retail 85

Digital Marketer

SEPTEMBER 23, 2022

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Attract Users Through Video-Based Content. Videos are captivating and successfully capture the attention of the user.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Marketers will rely on deep data insights and machine learning to deliver value to prospects. Cross-channel integrations will continue to grow.

Market Trends 145

Market Trends Transform CMO Marketing 145

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. Marketing mix models give advertisers an advantage Marketing mix models (MMMs) can give advertisers insights and measurements to effectively reach their target audience. They can also use data on market trends and conditions.

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

Scoop.it!

FEBRUARY 28, 2023

Moreover, according to the financial situation at the moment, A/B testing is a cost-efficient way to generate more revenue from the budget. A/B testing will not be limited to the marketing emails but extend to automated emails too. A/B testing will not be limited to the marketing emails but extend to automated emails too.

Market Trends 115

Market Trends Email Marketing Education User-Generated 115

Hubspot Marketing

APRIL 19, 2022

The best strategies to grow your following on Instagram are posting interactive and engaging stories, engaging with other users, and partnering with influencers. 84% say Instagram marketing was effective for their company last year. Strategies Marketers Aren't Using in 2022. 35% use the app for customer service and see high ROI.

Market Trends 124

Market Trends Marketing Marketers Affiliate Marketing 124

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Martech

JANUARY 21, 2025

Each piece becomes its own asset, delivering value and connecting with users in ways that fit their preferences. It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. For example, a whitepaper on marketing trends could become: A blog post covering top statistics.

Whitepaper 136

Whitepaper Analytics SEO User-Generated 136

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 77

Transform User-Generated Law Communications 77

Backlinko

NOVEMBER 8, 2024

AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. It also gives you a clear view of market demand. This creates a unique viewing experience for each user. The good news? Then hit “ Search.”

Price 111

Price Real Estate Promotion Food 111

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities. Processing.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Retail 104

Retail Gen Z Market Trends Millennials 104

Backlinko

NOVEMBER 22, 2024

Sia can also handle the following SEO content creation tasks: Analyze top-ranking content for your target keywords Identify the elements helping your competitors rank Generate a comprehensive outline Write an optimized first draft This helps ensure your content aligns with search intent. Struggling to keep up with content demands?

SEO 90

SEO Price User-Generated Analytics 90

Search Engine Land

DECEMBER 15, 2022

Experience : Updates released to make user experience across all devices better. . Clearly, Google wants to reward websites that offer excellent user experiences. Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. . Top 5 search trends for 2023 .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Litmus

DECEMBER 13, 2024

Identify your AI tools risk classification under the EU AI Act and avoid high-risk applications that could harm user behavior. Trend 2: Generative AI (GenAI) for content creation and time-savings Generative AI has made waves in email marketing, especially in content creation. Be transparent. Stay informed.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94