Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

FEBRUARY 27, 2025

If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address. Additionally, streamline collaboration by automating task creation for sales teams, enabling them to follow up on critical engagement actions like downloading a whitepaper or attending a webinar.

Transform 91

Transform CRM Whitepaper eBook 91

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Martech

JUNE 28, 2022

Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar.

Whitepaper 120

Whitepaper Transform Finance Market Trends 120

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Businesses should refine their strategies using data-driven insights and continuously adapt to changing market trends to maintain a competitive edge.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Martech

JANUARY 21, 2022

And every piece of data gives them insights on market trends and consumer behavior.”. This has heightened the need for work management tools that help marketers navigate these new workflows.

Customer 141

Customer Whitepaper Transform Fashion 141

Hubspot Marketing

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Develop new products and services.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. So, should you just close up shop and turn the marketing over to your engineers and developers? Keep writing those blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Notable executives from some of the world’s biggest and most innovative companies will not only talk about the marketing trends they’re seeing in their respective industries but also their “Lessons Learned,” i.e. how their early careers and even hobbies shaped how they approach their jobs today.

CMO 134

CMO Thought Leadership Whitepaper Food 134

Hubspot Marketing

JUNE 30, 2025

Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

Management 105

Management Inbound Marketing Marketing Marketers 105

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. So let’s say you own a marketing consulting firm. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020.

Advertising 100

Advertising Advertisers Whitepaper CRM 100

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

DECEMBER 15, 2011

Despite these figures, many marketers are still struggling to figure out what to do and how best to address this emerging channel. There are 4 simple steps you can take right now to take advantage of the amazing potential of the mobile marketing trend. But you do not need to be overwhelmed.

Whitepaper 105

Whitepaper Marketing Marketers Advertising 105

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Timing matters.

Transform 83

Transform Marketing Marketers Gen Z 83

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. I’ll begin with a short history of B2B marketing trends, including the evolution of social media. But is it a tool for demand generation?

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Set Up

SEPTEMBER 17, 2024

Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral. Challenge #6 | Unpredictable Trends and Market Changes No one can predict the future with certainty, and marketing trends are constantly shifting.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Explain the marketing segments for [INSERT INDUSTRY]. Re-write this Instagram post for Twitter. INSERT POST].

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. Because if you don’t pay attention to these things, you can trust that your competitors will.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Adobe Experience Cloud Blog

JANUARY 7, 2015

While whitepapers and blog posts are great ways to provide your customers with the informational resources they need, they’re restricted as a one-sided method of communication. Keeping Up With Constantly Changing Trends. Being aware of the changing trends as or before they’re happening can keep you ahead of the curve.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

SmartBrief - Marketing

JULY 20, 2023

For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Ann Handley

MAY 11, 2021

There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. She ungated it all. See something you like? It’s yours! TONY is nowhere to be found.

Whitepaper 130

Whitepaper Communications Price Education 130

Marketing Insider Group

FEBRUARY 9, 2021

Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. Remember that consistency is a crucial ingredient to content marketing. Source: McKinsey & Company.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

JANUARY 11, 2021

The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. Not your typical marketing conference.”.

Digital Marketing 29

Digital Marketing Transform Marketing Marketers 29

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

SmartBrief - Marketing

JUNE 27, 2023

In Case You Missed It: The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience? Access our industry media kits for advertising opportunities.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketing 52

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Litmus

JANUARY 4, 2019

“In 2019, we should begin seeing more adoption of interactive email features as content and design functionality emerge natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.”. Get the whitepaper ?. Learn about Interactivity.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Hubspot Marketing

AUGUST 21, 2023

Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Martech

MAY 26, 2023

Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests.

Transform 94

Transform Whitepaper User-Generated SEO 94

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. This is the most common type of customization.

Transform 95

Transform User-Generated Whitepaper Law 95

OnPassive Marketing

JUNE 6, 2022

These lists can be compiled from public sources, such as data gathered from website visitors who sign up for a newsletter or download a white paper. Prospect email lists are designed to reach potential customers who have not yet purchased from the company. Customer Email Lists.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Scoop.it!

JANUARY 23, 2025

For example, you could start with a short video to introduce the topic , then share relevant research studies or whitepapers, and conclude with an engaging infographic that summarizes the key takeaways. This could include links to relevant articles, whitepapers, case studies, or even recordings of your webinar.

Whitepaper 52

Whitepaper Education Market Trends Communications 52