Remove Marketers Remove Place Remove Promotion
article thumbnail

How to promote data literacy in your marketing team

Martech

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Where gatekeeping goes wrong If only a small group in your organization thoroughly understands the data being reported on, your marketing teams collective potential is compromised from the start. Whats the ROI of this campaign?

Promotion 127
article thumbnail

Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Marketers love the Primary tab. It’s a purposeful place for marketing messages.

Promotion 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

article thumbnail

How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

But are you harnessing its power to promote your travel agency on social media? Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Consider the case of City Tour MKE , a travel agency that uses SocialPilot to promote itself on social media.

Promotion 108
article thumbnail

Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Brands have significant resources and marketing teams that can increase the reach of your advocacy message. What is social media advocacy?

Promotion 103
article thumbnail

The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 111
article thumbnail

How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.