Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 133

Marketing Marketers CMO Communications 133

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. Maintain a Professional Online Presence Maintaining a professional online presence is crucial for B2B marketers. Want to chat more about how to build trust with your audiences through marketing content? Proactively address questions and concerns.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

The CMO Survey

NOVEMBER 12, 2024

Marketing leaders’ optimism about the U.S. But despite macroeconomic and political concerns, marketing spending at U.S This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. Digital marketing spending continues its upward trajectory, rising from 8.9% companies grew by 5.8%

CMO 173

CMO Finance B2C Marketing 173

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. This feature is already popular in TikTok’s Chinese market for live sales streams. However, they have great potential to simplify and scale TikTok marketing.

Transform 129

Transform Global Marketing Marketing Marketers 129

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 140

Transform Copywriting Marketing Marketers 140

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. This isnt just incremental improvement; its productivity that puts you leagues ahead of your competition. But, I still use Gemini every day because its connected to the Google suite of products that I use daily.

Product 97

Product Transform Management Communications 97

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. They’re humans.”

Direct Mail 135

Direct Mail Retail Gen Z Logistics 135

Social Media Examiner

OCTOBER 16, 2024

Wondering how other marketers are leveraging generative AI? Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. How Are Marketers Using Generative AI?

Transform 142

Transform Marketing Marketers Product 142

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 130

Customer Transform Customer loyalty Marketing 130

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

The Drum

JUNE 4, 2025

We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida. At the ANA Masters of B2B Marketing, marketers witnessed what might be one of the fastest turnarounds in advertising history: a live AI-powered campaign sprint, going from brief to broadcast-ready ad in just 72 hours.

Product 102

Product Advertisers Advertising Branding 102

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 137

Email Marketing Marketing Marketers Promotion 137

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 128

Transform Logistics User-Generated Marketing 128

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing?

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform 121

Transform Marketing Marketers Product 121

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

Customer Acquisition 132

Customer Acquisition Fashion Marketing Marketers 132

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Therein lies the problem for AI companies: For most users, there is no difference between the products businesses are spending hundreds of billions of dollars on.

User-Generated 132

User-Generated Price Marketing Marketers 132

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 135

Transform Marketing Marketers Customer Acquisition 135

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. New product or service launches.

B2C 133

B2C Communications Marketing Marketers 133

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing.

Customer loyalty 117

Customer loyalty Marketing Marketers Price 117

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Instead of focusing on buzzwords and boilerplate strategies, it digs into what really makes marketing workauthentic human connection.

Transform 130

Transform Marketing Marketers Education 130

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. The shift to value-based marketing The B2B landscape is evolving. Processing.

Customer 112

Customer B2C Marketing Marketers 112

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Content and giveaways : These campaigns involve competitions designed to give products away to followers. This list isn’t exhaustive, of course.

Influencer Marketing 108

Influencer Marketing Gen Z Food Health 108