Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Jeff Bullas

FEBRUARY 13, 2023

New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. Table of contents The importance of social media for business But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Hubspot Marketing

APRIL 2, 2024

This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. Compared to 2019, websites also saw less overall traffic growth. Compared to 2019, websites also saw less overall traffic growth. At the same time, some company leaders were doing the opposite. But did they?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Search Engine Land

AUGUST 18, 2023

Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming less linear and more fluid. This process is becoming less linear and more fluid. In the past, some marketers would optimize content regardless of its quality.

User-Generated 96

User-Generated SEO PR Content Marketing 96

OnDemand CMO

SEPTEMBER 28, 2023

Inertia—the tendency to stick to the familiar, even when it’s not working—is a formidable opponent on the path to innovation and growth. In this blog, we explore the concept of inertia in a business context, dissect its root causes, and provide practical strategies for overcoming it to drive business success.

Transform 86

Transform Management Communications Marketing Strategy 86

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

SEO 131

SEO User-Generated Transform Market Trends 131

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing 135

Content Marketing Customer Journey Marketing Marketers 135

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 114

PR SEO Customer Journey Thought Leadership 114

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

SEPTEMBER 29, 2022

If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? comes up at many meetings.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Identify who is visiting your site with name, email and more. The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Customers.ai

MARCH 19, 2024

Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. By weaving together creativity, technology, and data-driven strategies, there’s a huge opportunity to transform these visitors into loyal customers. This is reflected in conversion rate data.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? It’s difficult to argue otherwise.

SEO 145

SEO User-Generated Energy Health 145

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch.

Transform 82

Transform Price Place Inbound Marketing 82

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Here’s our list of the top B2B marketers to follow. Company: Heinz Marketing. followers).

CMO 122

CMO Millennials Marketing Marketers 122

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals.

SEO 131

SEO User-Generated Entertainment Analytics 131

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Content Marketing.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

CRM 97

CRM Customer Acquisition CMO eCommerce 97

Businesses Grow

AUGUST 14, 2023

As I meet people from around the world at events and my workshops, the conversation inevitably leads to ChatGPT (which has become the catch-all phrase for AI!). Have the world’s greatest experts create your web copy 3. Rapidly apply genius new ideas to your business 4. Rapidly apply genius new ideas to your business 4.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. It’s a numbers game.

Thought Leadership 108

Thought Leadership Analytics Food Health 108

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). Communities are built on the first groups that adopt your product.

User-Generated 52

User-Generated SEO Product Product Marketing 52

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Tapping into that growth can be challenging. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Neo-banking.

Transform 114

Transform B2C Finance Affiliate Marketing 114

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. You’re in the right spot!

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. You’re in the right spot!

Transform 52

Transform SEO COS Digital Marketing 52

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing.

PR 127

PR SEO Place Promotion 127

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. The content now better serves people inside and outside the company.

Customer 222

Customer Transform Content Marketing Analytics 222

Search Engine Land

APRIL 6, 2023

As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing. Automated decisions in “Your Money or Your Life” (YMYL) areas. Abuse or service disruption. Misinformation.

SEO 113

SEO Transform User-Generated Analytics 113

Hubspot Marketing

NOVEMBER 14, 2022

In fact, as of 2022, the creator economy's market size is estimated at $104.2 The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content.

Food 114

Food Marketing Marketers eBook 114

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84