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How to Measure Engagement of Your Thought Leadership Program

Adobe Experience Cloud Blog

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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How to Add Social Media Holidays to Your Marketing Mix

Adobe Experience Cloud Blog

The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about how you utilize social media holidays with your brand. Tell me about your methods in the comments.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers? What is B2B appointment setting ? B2B appointment setting is exactly what it says.    They also know how to find it themselves.

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4 Delicious Recipes to Sweeten up Your Marketing

Adobe Experience Cloud Blog

Do you have a recipe you’d like to add to the collection—either a marketing mix or a sweet treat? And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite actual recipes that I hope you’ll enjoy. I’d love to see it in the comments below.

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[Infographic] A Marketer’s Guide To Going Mobile

Adobe Experience Cloud Blog

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. . <a

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Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Adobe Experience Cloud Blog

If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers. Social Media'

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Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Adobe Experience Cloud Blog

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix.