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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. Also, the user base and revenue skyrocketed by 3,900%.

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AI-powered martech news and releases: October 24

Martech

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Elai lets users quickly create engaging video content for learning purposes.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. AI can give you access to real-time insights into market trends and user behavior. Your product stands out.

Price 114
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3 strategies to navigate change as digital privacy evolves

Martech

The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. European regulations continue to set precedents for increasing restrictions on user data collection. In the U.S.,

Transform 117
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Data measurement for political advertising: an introduction

illumin

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. Marketing mix models give advertisers an advantage Marketing mix models (MMMs) can give advertisers insights and measurements to effectively reach their target audience. What are MMMs?

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Branding 124
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Post Performance Report: Bold brands delivering social ROI

Sprout Social

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding 109