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Small businesses are adopting newtechnology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth.
To drive continued success, it’s essential for businesses in all industries to future-proof their marketingstrategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by newtechnology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Processing.
Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into newtechnologies, but they often come with a downside — things move too slowly.
John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to newtechnology: Those who always tend to buy the latest technology. Those who drag their feet before deciding on a new product. Those who are skeptical of the latest.
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New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-newtechnology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways.
Internal marketing campaigns too, it was suggested, play a vital role in ensuring stakeholders’ buy-in and adoption of new tools. Process Changes and Training In the context of implementing new tools or technologies, Kao highlighted the importance of process changes and training.
While several newtechnology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.
Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.
BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. MLaaS fills that gap.
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So, how do you stay updated with the latest industry trends, technologies, and marketingstrategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?
An analytical mind and interest in using data to optimize/scale blog marketingstrategies and tactics. 2-3 years of marketing and content creation experience. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketingstrategy from the ground up.
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The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketingstrategies and data management while leaving room to experiment with the latest personalization and automation tactics.
As the founder of Duct Tape Marketing, John has been guiding small businesses and marketing professionals for decades through proven, strategic marketing systems. His focus is on practical, sustainable marketingstrategies that build trust and grow businesses. Marketers have to do this.
This is primarily because expectations are higher than ever—and newtechnologies have enabled organizations to meet and exceed those expectations. In today’s digital age, potential customers are no longer satisfied with cookie-cutter sales strategies or cold calls and emails. Enter AI-driven lead generation.
To find the best price: Understand what the market will bear Consider the value your product provides Factor in your costs Consider offering different pricing tiers to cater to various customer segments and budgets. Newtechnologies appear, customer preferences shift, and economic conditions fluctuate.
So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of newtechnologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.
Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. To deploy dynamic pricing, both business capabilities and associated technologies will need to be considered. This evaluation will likely reveal: Use cases where newtechnology is required.
This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.
On that note, here are three things to be mindful of as you rethink the channel marketingstrategy in your organization. How to prepare your channel marketingstrategy for AI agents You need to set your data foundation right now. Businesses that rethink their channel marketingstrategy in advance will be two steps ahead.
Composability in marketingtechnology refers to the ability to create flexible, modular systems that can be easily assembled and reconfigured to meet specific business needs. This flexibility allows for real-time data processing and personalization, which is crucial for effective marketingstrategies. Give it a try.
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
So, you know, there's a lot of pressure, I think, on the the PR world to pivot and stay abreast of these newtechnologies, but also be leading them to help clients understand how to navigate the new world of communications with AI integrated into that.
You could: Provide training on newtechnologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success.
Word-of-mouth marketing remains massively underutilized. Building communities and customer advocacy should be a core part of any marketingstrategy. Whether its creative branding or marketing disruption, Mark argues that the brands who dare to be boldsometimes even weirdwin attention and loyalty.
And how should these changes impact your marketingstrategy? Dale Davies Head of Marketing The Future of SEO Is Here: Is Your Business Ready? Success will depend on your ability to adapt to newtechnologies, rethink traditional strategies, and focus on what your audience truly needs.
B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketingstrategies today. Who is most likely to have these problems? Remember, data is your friend.
Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.
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“If this is, at a minimum, a foundational newtechnology of the next decade, and it relies on all of us collectively acting as mechanical turks to feed it, do we all get paid, or do we collectively withdraw?
His revolutionary marketingstrategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.
Or a lot of times what happens is a newtechnology will come along and people will discount it because they'll see the ways people are talking about it. And so now it really is up to your imagination. So to me, it's like the perfect tool to really explore and find ways that maybe nobody's even talking about it.
Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketingstrategy for your team’s future. Traditional market research often falls short when newtechnology and new ideas have the potential to become game-changers.
Carlos Abler, Leader: Content MarketingStrategy at 3M, @ Carlos_able r. Todd Wheatland – Content marketing breaks free of silos. Content Marketing Manager, Lattice Engines. In 2016, B2B marketers will stop, take a breath and get to know their buyers before launching content marketing programs.
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