Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Exposure Ninja

APRIL 25, 2025

Download my free copy Key Takeaways: Why Is Content Marketing Important? If done right, a content marketing strategy in 2025 will help brands grow smarter, rank higher, and convert faster. Soon, it started showing up in AI Overviews for PR-related informational queries. We practice what we preach.

Content Marketing 52

Content Marketing User-Generated PR Marketers 52

Adobe Experience Cloud Blog

JULY 23, 2012

The International Marketing Handbook. We share our international B2B marketing strategy in our new ebook, The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved.

Non-Profit 109

Non-Profit eBook PR Marketers 109

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. The best example is found in target marketing. One in five of those consumers will never return.

Digital Marketing 145

Digital Marketing Marketers Marketing Finance 145

Neil Patel

APRIL 21, 2021

Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Fashion 138

Fashion Outbound Marketing PR Influencer Marketing 138

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

PR 109

PR Marketers Marketing Email Marketing 109

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

NOVEMBER 19, 2020

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit. Download This Kit.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Neil Patel

APRIL 12, 2021

PR Release Links. However, these types of links tend to be related to your content marketing strategy. Link building is a crucial factor in building your online marketing strategy. When you create content real people want to read, they’ll start to share it and use it as references in their content.

Pharmaceutical 139

Pharmaceutical SEO PR Place 139

Hootsuite

DECEMBER 13, 2024

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. It could point to a mounting PR crisis.

PR 96

PR Price SEO Analytics 96

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketers Marketing 134

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 98

Real Estate PR Marketers Marketing 98

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Neil Patel

APRIL 13, 2021

That being said, depending on your target market, charging for your app may be a good strategy. You have a strong marketing and PR strategy in place. In order for this strategy to be profitable, you have to have a broad user base in your app. Remember always to consider your competition in the market.

User-Generated 99

User-Generated PR Advertising Advertisers 99

Duct Tape Marketing

JANUARY 7, 2016

There are two ways of identifying a group of people you want to target: a general understanding, based on the app’s category, and secondary research. If an app provides a location-based catalogue of pregnancy shops and services in the US, it is safe to assume that all moms-to-be in the US are a main target market.

PR 53

PR Target Market Promotion Retail 53

OnPassive Marketing

AUGUST 20, 2022

Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand. Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Lusha

JUNE 7, 2024

We’ll explore key components of a GTM strategy, provide step-by-step guidance, and showcase real-world examples of companies that have mastered the art of GTM. It’s a roadmap that guides every aspect of the launch, from identifying your target audience to determining the most effective marketing and sales channels.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Duct Tape Marketing

SEPTEMBER 22, 2016

Some of them may even be of an equal (or better) quality, but thanks to Apple’s phenomenal job in the branding department, their target market is no longer sensitive to price. The right branding strategy leads to an increased market share. It’s not because there aren’t similar products available at a cheaper price.

Branding 77

Branding Non-Profit PR Price 77

OnPassive Marketing

SEPTEMBER 13, 2022

PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. Event Marketing. When it comes to marketing, there are many options available to businesses. Is marketing necessary for your business to grow?

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 133

Non-Profit Health Finance Marketers 133

Neil Patel

OCTOBER 28, 2020

You can learn a great deal about executing a quality Instagram marketing strategy by spying on the strengths and weaknesses of multiple competitive Instagram accounts. You can even see the most popular emojis among your target market. You might also use it for local marketing. Conclusion.

Analytics 111

Analytics PR Management CRM 111

Sprout Social

JANUARY 2, 2019

This guide and attached editable planning worksheets will help you: Set realistic social marketing goals to align with your business objectives. Determine how you will measure your social marketing efforts by the numbers. Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

CXL

OCTOBER 16, 2022

“Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketers Social Media Marketing Marketing 98

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 117

CRM Digital Marketing Management User-Generated 117

CXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. million (including over $10 million from Divvy).

Customer Journey 96

Customer Journey User-Generated Marketers Marketing 96

Duct Tape Marketing

DECEMBER 23, 2019

It’s also a great way to open up lines of communication with people you want to speak with, whether those are authors and influencers or folks in your target market or even your very own customers. And that’s because there often isn’t a bigger strategy.). It’s a great way to produce content.

Marketers 61

Marketers Marketing Real Estate Communications 61

Welcome Software

MAY 3, 2022

However, building from scratch may be time-consuming and might require a deeper understanding of project management, campaign metrics, and marketing strategies. Most campaigns involve all the following pieces: Mission Marketing Goals Target Audience Marketing Strategy Tactics Timeline Metrics Let’s break down each piece, shall we?

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Duct Tape Marketing

MARCH 1, 2016

Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. One of the most overlooked sources of leads for any business is the rich pool of non-competing businesses that serve the same target market. 3) Strategic Partners.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Exposure Ninja

OCTOBER 2, 2023

Let’s start with the foundation for any digital marketing efforts — content marketing. Content Marketing Examples Content marketing refers to the content on your website, any blogs you write for your site or other sites and any digital PR campaigns you create. million visitors per month.

PR 52

PR Marketers Marketing Promotion 52

Search Engine Land

NOVEMBER 17, 2022

If you want to run a LinkedIn ad, you can type in the exact location, role, and job titles of the target market you want to reach. If you want to run a radio ad, they might give you some zip codes, along with largely useless data points like household income.

Social Media Marketing 92

Social Media Marketing Marketers User-Generated Marketing 92

Hubspot Marketing

APRIL 5, 2017

Viral Best Practice: Launch Outside Your Target Market to Build Buzz. McCann created the original campaign using North American voices and characters because "the video had to go viral first, later it would catch the attention of the real target audience.". Viral Best Practice: Have a PR Plan in Place. Image Credit: NPR.

Branding 112

Branding PR Retail Education 112

Martech

OCTOBER 28, 2024

Search engine usage is universal across all age groups, proving that search strategies provide the greatest reach across a broad target market. Key takeaways: Build engaging, educational content hubs on your site to help answer the FAQs your target market is actively searching for. Ad blockers are a reality.

User-Generated 130

User-Generated Copywriting PR Education 130

Backlinko

MAY 14, 2024

Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 113

PR Customer loyalty Marketers User-Generated 113