Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality.

Content Marketing 137

Content Marketing Customer Journey Marketers Marketing 137

Sprout Social

MAY 4, 2020

Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….

Promotion 125

Promotion Thought Leadership B2C CMO 125

Martech

MAY 3, 2024

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 125

Transform Succession Management Management Communications 125

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

Email Marketing 123

Email Marketing Transform Marketers Marketing 123

Martech

APRIL 1, 2024

ELG is a rethinking of the go-to-market force that drives marketing strategy. The foundation of ELG was built on two other go-to-market motions: Sales-led growth (SLG), which brought us armies of SDRs and outbound sellers. This trend toward a better metric is driving another movement: event-led growth.

Transform 113

Transform CMO Food Succession Management 113

OnPassive Marketing

AUGUST 25, 2022

Regarding E-commerce, product marketing is a critical part of the success equation. Without a well-thought-out and executed product marketing strategy, businesses can quickly lose customers and revenue. Here are key product marketing challenges faced by companies in the E-commerce space.

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. Eric Quanstrom, chief marketing officer, CIENCE. Audrey Fairbrother, marketing manager, Worldwide 101. recruiting Click To Tweet.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Copywriting 104

Martech

FEBRUARY 27, 2024

Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools.

Transform 113

Transform CMO User-Generated Customer loyalty 113

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesnt break the bank. Customer review Source: G2 3.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Use Insider

JULY 28, 2023

Building an omnichannel marketing campaign It’s important to remember that every company should create its own omnichannel marketing strategy—something that is unique to the brand’s goals, style, and strategy. Omnichannel vs multichannel FAQs What is omnichannel marketing?

Retail 98

Retail Shoppers Manufacturing Transform 98

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketers 108

Marketers Marketing Promotion Management 108

Hubspot Marketing

AUGUST 14, 2018

For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing. If I had a question, I wasn’t put into a queue—I could get it answered right away."

Transform 145

Transform Automobile Marketers Marketing 145

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 93

CMO Price Transform Marketing Strategy 93

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Product or segment marketing manager.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Rock Content

APRIL 13, 2023

Building a good team Even the best head of marketing is only as good as the team working under them, and building a good one can take months. However, an approach that hinges on efficient talent scoping (instead of merely waiting for talent to come to you) is often successful.

Key Performance Indicator 85

Key Performance Indicator Marketers Marketing Communications 85

Marketing Insider Group

JULY 27, 2015

Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Salesforce’s Customer Success Stories page is the core hub for sharing these stories and case studies with prospects and customers.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

JULY 13, 2020

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Hubspot Marketing

SEPTEMBER 6, 2022

Are your Customer Success Managers (CSMs) overwhelmed by support tickets and requests? To help you decide, identify your ideal learner persona and their biggest challenge. Ask yourself: Are you struggling to get them using a new feature? Does engagement decline after onboarding? Figure out what's pressing right now and start there.

Customer 128

Customer Inbound Marketing CRM Communications 128

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. On the other hand, customer success managers can benefit from marketing-driven insights.

Customer 52

Customer Health Customer Journey Succession Management 52

Lusha

NOVEMBER 9, 2022

How the SaaS sales process begins depends on your company, what you are selling, and who your target prospects are, as detailed in your SaaS go-to-market strategy. For example, if you are selling something that is totally new, then developing the market’s knowledge and interest through content might be necessary. Transactional

Price 52

Price User-Generated Succession Management Product 52

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. It provides software like SEO, social media marketing, content management, etc.

Customer 74

Customer User-Generated eCommerce Education 74

Lusha

MARCH 23, 2023

The team will start blaming the sales map for both failures and successes. Managers can avoid this by dividing territories in a thoughtful, considerate way, giving their team a good starting point for success. Balance You also need to split opportunities according to their sales cycle.

Fashion 52

Fashion CRM Retail Management 52

Litmus

DECEMBER 16, 2024

Both are useful for collecting customer data, but serve different purposes for your overall email marketing strategy. Both are useful for collecting customer data, but serve different purposes for your overall email marketing strategy. How does live polling in email work? How does live polling in email work?

Retail 76

Retail Marketers Marketing Email Marketing 76

Backlinko

MAY 21, 2024

For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. Value-Packed Email Campaigns Never underestimate the power of email marketing. Let’s look at these two great examples to level up your email marketing strategy: 20.

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Unbounce

MARCH 5, 2024

Forrest Schaffer, Senior Manager of Growth at Going Landing pages are essential to Going’s marketing strategy because they can test different ways to package their services. Cecilia Drozdz, Customer Success Manager at Unbounce “My role is to support my clients, first and foremost,” Cecilia says.

Succession Management 52

Succession Management User-Generated eCommerce Management 52

SMA Marketing

JANUARY 5, 2023

SMA Marketing - What Does Our SEO Agency Do? At SMA Marketing, SEO is our core competency and is the foundation of our digital marketing strategies. Our SEO strategy begins with an SEO Intensive. Content modeling strategy. Content marketing strategy. Keyword research and optimization plan.

SEO 52

SEO Analytics Digital Marketing Health 52

OnPassive Marketing

APRIL 15, 2022

Understanding the product life cycle is critical to successfully managing and growing your company. It can assist you in developing a more detailed business roadmap, making better strategic decisions, and even creating more accurate financial forecasts.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

Vertical Response

MAY 3, 2024

Monitoring sales trends and customer feedback following price reductions provides valuable insights for further price strategy adjustments. Companies that are flexible and responsive to market dynamics can successfully manage price reduction strategies by assessing new pricing’s impact on sales volume and profit margins.

Price 105

Price Shipping Promotion Customer Acquisition 105

Lusha

NOVEMBER 18, 2024

This means everyone, from sales reps to marketers to customer success managers, understands why data is important and uses it to make decisions. This helps ensure everyone is on the same page, working towards the same goals, and that there’s no duplication of effort.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

JUNE 23, 2022

If you've ever been a customer success manager, you'd be an ideal candidate because I know customer success professionals out there. John Jantsch (20:53): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? So we created a free tool for you.

Branding 100

Branding B2C Price Education 100

Hootsuite

AUGUST 6, 2021

The Digital Marketing Institute (DMI) tested nearly 1,000 marketers from across the US and the UK, and found that only 8% had entry-level skills in digital marketing. Strategy and planning were the weakest points for social media managers—63% of American social marketers in the study struggled with these vital marketing skills.

Management 141

Management Marketers Marketing Key Performance Indicator 141