Campaign Monitor

MAY 30, 2025

Pricing starts at $16/month Plan Price Features Standard $16/month for 500 contacts 500 contacts, 6,000 emails /month, web push, 1,000 published reviews (Shopify), success manager. Predictive Analytics: Forecast Customer Lifetime Value, churn risk, and next purchase date to optimize marketing strategies.

eCommerce 40

eCommerce Price CRM User-Generated 40

Campaign Monitor

MAY 30, 2025

Pricing starts at $16/month Plan Price Features Standard $16/month for 500 contacts 500 emails/month, 6,000 emails/month, unlimited web push notifications, 1,000 published reviews (Shopify), success manager (from $400) Pro $59/month for 500 contacts 2,500 contacts, global SMS messaging, unlimited emails, unlimited web push notifications, unlimited (..)

CRM 40

CRM Price User-Generated Email Marketing 40

Campaign Monitor

MAY 30, 2025

Content Management System : Create and optimize website content with built-in SEO tools. Marketing Automation : Build sophisticated workflows triggered by contact properties or behaviors. ABM Tools : Implement account-based marketing strategies with company scoring and targeting.

eCommerce 40

eCommerce Price User-Generated CRM 40

Martech

MARCH 20, 2025

By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 105

CRM User-Generated Management Communications 105

Campaign Monitor

MAY 30, 2025

Creative Account Manager (G2) Try Campaign Monitor Instead → ✓ 30 days free ✓ No card required 2) Mailchimp – Decent for small and mid-sized businesses 4.4/5 5 (5000+ reviews) Mailchimp has evolved from a simple email service provider to a comprehensive marketing platform with powerful AI capabilities.

Price 40

Price User-Generated CRM Email Marketing 40

Duct Tape Marketing

JUNE 14, 2023

The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. You know how I talk about marketing strategy, strategy before tactics?

Succession Management 91

Succession Management Management Place Customer 91

Hubspot Marketing

MAY 11, 2023

Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. You’ll most likely have a dedicated customer success manager and work with several departments on content marketing, technical SEO, PPC ads, and more. What do SEO services do?

Price 141

Price SEO eBook Succession Management 141

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. Marketing Strategy. Your marketing strategy also determines the type of online reputation management you need.

Management 145

Management PR Price SEO 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality.

Content Marketing 139

Content Marketing Marketing Marketers Customer Journey 139

Martech

MAY 3, 2024

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 126

Transform Succession Management Management Communications 126

Sprout Social

MAY 4, 2020

Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….

Promotion 122

Promotion Thought Leadership B2C CMO 122

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

Email Marketing 124

Email Marketing Transform Marketing Marketers 124

Martech

APRIL 1, 2024

ELG is a rethinking of the go-to-market force that drives marketing strategy. The foundation of ELG was built on two other go-to-market motions: Sales-led growth (SLG), which brought us armies of SDRs and outbound sellers. This trend toward a better metric is driving another movement: event-led growth.

Transform 114

Transform CMO Food Succession Management 114

OnPassive Marketing

AUGUST 25, 2022

Regarding E-commerce, product marketing is a critical part of the success equation. Without a well-thought-out and executed product marketing strategy, businesses can quickly lose customers and revenue. Here are key product marketing challenges faced by companies in the E-commerce space.

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. Eric Quanstrom, chief marketing officer, CIENCE. Audrey Fairbrother, marketing manager, Worldwide 101. recruiting Click To Tweet.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Marketing 104

Martech

FEBRUARY 27, 2024

Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools.

Transform 114

Transform CMO User-Generated Customer loyalty 114

Use Insider

JULY 28, 2023

Building an omnichannel marketing campaign It’s important to remember that every company should create its own omnichannel marketing strategy—something that is unique to the brand’s goals, style, and strategy. Omnichannel vs multichannel FAQs What is omnichannel marketing?

Retail 98

Retail Shoppers Manufacturing Transform 98

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing 111

Marketing Marketers Promotion Management 111

Hubspot Marketing

AUGUST 14, 2018

For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing. If I had a question, I wasn’t put into a queue—I could get it answered right away."

Transform 145

Transform Automobile Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Product or segment marketing manager.

Management 136

Management Thought Leadership B2C Marketing Automation Platform 136

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 90

CMO Price Transform Marketing Strategy 90

Rock Content

APRIL 13, 2023

Building a good team Even the best head of marketing is only as good as the team working under them, and building a good one can take months. However, an approach that hinges on efficient talent scoping (instead of merely waiting for talent to come to you) is often successful.

Key Performance Indicator 85

Key Performance Indicator Marketing Marketers Communications 85

Marketing Insider Group

JULY 27, 2015

Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Salesforce’s Customer Success Stories page is the core hub for sharing these stories and case studies with prospects and customers.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

JULY 13, 2020

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

Transform 110

Transform CMO Direct Mail Global Marketing 110

Hubspot Marketing

SEPTEMBER 6, 2022

Are your Customer Success Managers (CSMs) overwhelmed by support tickets and requests? To help you decide, identify your ideal learner persona and their biggest challenge. Ask yourself: Are you struggling to get them using a new feature? Does engagement decline after onboarding? Figure out what's pressing right now and start there.

Customer 131

Customer Inbound Marketing CRM Communications 131

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. On the other hand, customer success managers can benefit from marketing-driven insights.

Customer 52

Customer Health Succession Management Customer Journey 52

Lusha

NOVEMBER 9, 2022

How the SaaS sales process begins depends on your company, what you are selling, and who your target prospects are, as detailed in your SaaS go-to-market strategy. For example, if you are selling something that is totally new, then developing the market’s knowledge and interest through content might be necessary. Transactional

Price 52

Price User-Generated Succession Management Product 52

Digital Marketer

MAY 25, 2023

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. It provides software like SEO, social media marketing, content management, etc.

Customer 74

Customer User-Generated eCommerce Education 74

Litmus

DECEMBER 16, 2024

Both are useful for collecting customer data, but serve different purposes for your overall email marketing strategy. Both are useful for collecting customer data, but serve different purposes for your overall email marketing strategy. How does live polling in email work? How does live polling in email work?

Retail 79

Retail Marketers Marketing Email Marketing 79

Lusha

MARCH 23, 2023

The team will start blaming the sales map for both failures and successes. Managers can avoid this by dividing territories in a thoughtful, considerate way, giving their team a good starting point for success. Balance You also need to split opportunities according to their sales cycle.

Fashion 52

Fashion CRM Retail Management 52

Backlinko

MAY 21, 2024

For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. Value-Packed Email Campaigns Never underestimate the power of email marketing. Let’s look at these two great examples to level up your email marketing strategy: 20.

Content Marketing 108

Content Marketing User-Generated Marketers Marketing 108

Unbounce

MARCH 5, 2024

Forrest Schaffer, Senior Manager of Growth at Going Landing pages are essential to Going’s marketing strategy because they can test different ways to package their services. Cecilia Drozdz, Customer Success Manager at Unbounce “My role is to support my clients, first and foremost,” Cecilia says.

Succession Management 52

Succession Management User-Generated eCommerce Management 52

SMA Marketing

JANUARY 5, 2023

SMA Marketing - What Does Our SEO Agency Do? At SMA Marketing, SEO is our core competency and is the foundation of our digital marketing strategies. Our SEO strategy begins with an SEO Intensive. Content modeling strategy. Content marketing strategy. Keyword research and optimization plan.

SEO 52

SEO Analytics Digital Marketing Health 52

OnPassive Marketing

APRIL 15, 2022

Understanding the product life cycle is critical to successfully managing and growing your company. It can assist you in developing a more detailed business roadmap, making better strategic decisions, and even creating more accurate financial forecasts.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

Vertical Response

MAY 3, 2024

Monitoring sales trends and customer feedback following price reductions provides valuable insights for further price strategy adjustments. Companies that are flexible and responsive to market dynamics can successfully manage price reduction strategies by assessing new pricing’s impact on sales volume and profit margins.

Price 105

Price Shipping Promotion Customer Acquisition 105

Duct Tape Marketing

JUNE 23, 2022

If you've ever been a customer success manager, you'd be an ideal candidate because I know customer success professionals out there. John Jantsch (20:53): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? So we created a free tool for you.

Branding 99

Branding B2C Price Education 99