Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Marketing Automation Platform 132

Marketing Automation Platform Marketing Marketers New Technology 132

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Transform 96

Transform Education Marketing Marketers 96

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

FEBRUARY 19, 2023

Using the news meta keywords tag no longer helped Google understand your news content. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Google ignored it the same way they ignore the normal meta keywords tag.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 139

Management Whitepaper Marketing Automation Platform CRM 139

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 133

SEO User-Generated Transform Market Trends 133

Hubspot Marketing

JANUARY 17, 2023

You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. When the scan is complete, Google assigns your website an aggregate speed score, from 0 (slowest) to 100 (fastest). This is also called “above-the-fold” content.

Management 144

Management SEO Place 144

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 113

Analytics Customer Journey User-Generated Customer loyalty 113

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” 04:33] Tell us about the impact of AI and content creation? [07:54]

Marketing 74

Marketing Marketers Entertainment Education 74

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. However, an AI-driven website (hah!)

Market Trends 130

Market Trends Law Transform User-Generated 130

Buffer Marketing

MAY 21, 2024

Re-order Images This improvement lets you rearrange the order of images in your scheduled posts, so you can ensure your visual content makes the best impact. LinkedIn Personal Profile Analytics: Soon, you’ll be able to gain insights into how your content is performing on your personal LinkedIn profiles. million users.

Analytics 55

Analytics Management Branding 55

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Learn More There are two types of SEO: product-led and marketing-led. More depth about different aggregator types: SEO Strategy Archetypes.

Product 59

Product SEO Retail User-Generated 59

Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. Where do marketers find job listings? What qualities do marketers look for in prospective companies when searching for jobs?

Health 104

Health Marketing Marketers Advertising 104

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 126

Marketing Marketers Market Trends Manufacturing 126

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Content ownership is a complex problem. Who owns AI training data?

New Markets 52

New Markets Non-Profit User-Generated Law 52

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

User-Generated 107

User-Generated B2C Analytics Advertising 107

Search Engine Journal

APRIL 5, 2022

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them. The post Why Do Aggregator Sites Outperform The Original Source On Google? appeared first on Search Engine Journal.

Content Marketing 104

Content Marketing SEO Marketing Marketers 104

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 95

Manufacturing Health Education Inbound Marketing 95

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 131

Content Marketing Key Performance Indicator User-Generated Whitepaper 131

Chief Martec

JUNE 16, 2024

Second , get your data infrastructure in shape to efficiently collect, aggregate, and apply that data across your tech stack at speed and scale. It’s one of the reasons there’s been an acceleration of data warehouse adoption in martech stacks, serving as an “ aggregation platform ” for data across the business.

CRM 53

CRM User-Generated Product Customer 53

Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

SEO 121

SEO Transform Communications User-Generated 121

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Hello, 2022! Or document.write("Hello, 2022!")

Finance 137

Finance B2C Transform User-Generated 137

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing Strategy 143

Marketing Strategy Content Marketing Key Performance Indicator Marketing 143

Buffer Marketing

NOVEMBER 28, 2023

  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

User-Generated 117

User-Generated Thought Leadership Branding Analytics 117

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

Transform 110

Transform CRM Customer Journey Management 110

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Branding 102

Branding Transform Health Analytics 102

Chief Martec

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Energy 120

Energy CRM Management Product 120

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

User-Generated 132

User-Generated eCommerce Shoppers Promotion 132

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? Table of contents What do we mean by “AI”? : Table of contents What do we mean by “AI”? What underlying marketing needs are AI tools trying to meet? and Head of Growth at Homepace.

Email Marketing 81

Email Marketing Transform User-Generated Marketing 81

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Transform 98

Transform Management Communications CRM 98

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

Education 102

Education Transform Copywriting Communications 102

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Why we care. Get MarTech! Get MarTech!

Customer Acquisition 119

Customer Acquisition Entertainment Education Content Marketing 119

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Content Marketing Institute

APRIL 27, 2022

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips. Continue reading →

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95

Pam Didner

MAY 7, 2021

When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites.

Customer Journey 121

Customer Journey Marketing Marketers eBook 121