Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. Lucidspark also offers customizable brainstorming templates for brainwriting, concept summaries, storyboarding, mind mapping, and wireframes. This is where brainstorming tools come in.

Price 103

Price User-Generated Marketing Marketers 103

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketing Marketers 117

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools. Brandwatch.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. What is email marketing? Sell more All email marketing work aims to increase sales.

Email Marketing 91

Email Marketing Marketing Marketers User-Generated 91

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 104

PR Customer loyalty User-Generated Marketing 104

Hubspot Marketing

DECEMBER 29, 2023

(Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Let’s start with examples of pages you can design with programmatic SEO. “At

SEO 122

SEO User-Generated CRM Manufacturing 122

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Marketing Excel Templates.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 112

Marketing Marketers Analytics Energy 112

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. For example, I took on the role of owner at a costume store and created a landing page for a Halloween sale.

User-Generated 116

User-Generated Energy Promotion Advertising 116

Martech

JUNE 12, 2024

Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis. Account-based marketing is often used to cross-sell within an organization, broadening the user base.

Customer 88

Customer Education Customer Acquisition User-Generated 88

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Unbounce

MAY 13, 2024

Do you need to start from scratch with an entirely new landing page layout? Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages?

Price 105

Price eCommerce User-Generated Copywriting 105

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 115

Energy Marketing Marketers Direct Mail 115

Search Engine Land

APRIL 11, 2024

We’ll also discuss the specific solutions, such as landing page optimization, leveraging Google Click ID (GCLID), integrating with Zapier and using call tracking tools like CallRail. Phone number tracking Most businesses use their main phone number as their marketing number. Phone number tracking. Call assets.

Digital Marketing 110

Digital Marketing Advertising Advertisers Customer 110

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 94

Product Price Copywriting Shipping 94

Litmus

MAY 24, 2024

In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs ! You can design your own in the quick-start template or upload your own.

Key Performance Indicator 79

Key Performance Indicator B2C Retail Customer Journey 79

Hubspot Marketing

JULY 14, 2022

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. of marketers using them. A few years ago, we created ebook templates to help make this process easier for you.

eBook 145

eBook Education User-Generated Communications 145

Search Engine Land

OCTOBER 20, 2023

You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here. Travel and geography-based pages The best-known, highly valuable programmatic SEO page type is travel or geography-based sites like Yelp, Tripadvisor and Booking.com.

SEO 119

SEO Entertainment Product Digital Marketing 119

AWeber

NOVEMBER 2, 2022

But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. We're not saying that email marketing is better than social media. But first, why do you need both email marketing and social media? of respondents use email marketing while 71.7% Template #1: Linktree Landing Page.

Email Marketing 122

Email Marketing Promotion Communications eBook 122

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. (For reference, the world population is currently 7.8 Let’s get started.

Shoppers 100

Shoppers Price User-Generated Customer 100

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer. This can be an ebook , a course, or a template.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 145

Management Marketing Marketers Inbound Marketing 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 129

Content Marketing User-Generated Marketing Marketers 129

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? Create a simple landing page that makes it easy for customers to opt-in to receive your emails. How to use it?

Real Estate 86

Real Estate Promotion Communications Email Marketing 86

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. It also helps marketers deliver personalized experiences that really grab customers’ attention.

Thought Leadership 105

Thought Leadership Copywriting Inbound Marketing SEO 105

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog. Image Source 5.

User-Generated 128

User-Generated Price Marketing Marketers 128

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page?

eBook 119

eBook User-Generated Whitepaper Place 119

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 140

Personalized Marketing Marketing Marketers Energy 140

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Download these templates.

Copywriting 144

Copywriting eBook Communications Marketing 144

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. Not write that landing page. Could AI actually, seriously, build a whole marketing campaign on its own? 00:00:00] Pete: Hey marketers! What are the KPIs, dangit?)

Marketing 126

Marketing Marketers Entertainment Transform 126

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Key features: 45+ templates.

Price 109

Price User-Generated SEO Copywriting 109

AWeber

AUGUST 31, 2022

What you’ll learn: How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into).

eCommerce 116

eCommerce eBook Price Promotion 116