Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 87

Customer Journey Marketing Marketers Customer 87

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Suddenly, even the insights of industry leaders are suspect.

Customer 124

Customer Transform Thought Leadership Law 124

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions.

Marketing 131

Marketing Marketers Customer Customer Marketing 131

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. “And Are we actually good in terms of how we actually act?

Marketing 117

Marketing Marketers 117

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Yet today, cloud computing is ubiquitous.

User-Generated 109

User-Generated Transform Marketing Marketers 109

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customer 112

Customer Retail Customer Journey Traditional Marketing 112

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 130

Transform CMO Customer Acquisition Finance 130

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 78

Marketing Marketers Management Promotion 78

Martech

MARCH 29, 2023

Many think that scaling agile means taking it from one team to many. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.

Transform 101

Transform Marketing Marketers Management 101

Sprout Social

JANUARY 23, 2023

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip.

B2C 127

B2C Communications Marketing Marketers 127

Martech

SEPTEMBER 1, 2023

AI-based technology applications will roll out like most technology, one product at a time. AI-based technology applications will roll out like most technology, one product at a time. It’s been a whirlwind nine months of AI hype — so much potential and fear. showing 120 generative AI tools. What a treasure trove to mine!

Transform 125

Transform User-Generated Marketing Marketers 125

Hubspot Marketing

OCTOBER 31, 2022

In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Here, I sat down with Semrush's VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she'd advise leaders pay attention to in 2023. Conversions? Let's dive in.

SEO 90

SEO Branding Marketing Marketers 90

Hubspot Marketing

APRIL 2, 2024

As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Being a team leader taught me that creating a productive workplace isn‘t about rules and plans — it’s about people. So what should a productive workplace look like? How do they feel?

Product 87

Product Communications Health Management 87

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Partnering with the right kind of CMO.

CMO 104

CMO Transform Marketing Automation Platform Marketing 104

Jeff Bullas

NOVEMBER 22, 2022

What does a bad UX look like? We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world. The user experience is so important because it is the gateway between person and product.

Product 278

Product Customer Branding Marketing 278

Hubspot Marketing

NOVEMBER 1, 2022

b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program.

Key Performance Indicator 99

Key Performance Indicator Customer Acquisition Marketing Marketers 99

Search Engine Land

AUGUST 29, 2023

Why culture matters in an SEO team SEOs are effectively consultants, often working with other marketers. A strong culture in the SEO space is essential for a consulting team as it fosters collaboration, attracts and retains top talent, and helps build a strong brand – all of which help your team stand out in the market.

SEO 138

SEO Management Communications Food 138

Martech

NOVEMBER 14, 2023

Forecasting this holiday season is like playing Powerball. At some point before the year is out, you’ll be thinking about what next year will bring. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. Whoa, did you just hear that?

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 97

Law CRM Market Trends Marketing Strategy 97

Hubspot Marketing

JUNE 23, 2022

As a leader, you need to accept that you are not always going to be right and you aren't always going to excel in everything — and that's okay! How do you behave as a leader when things don't go as planned? These are questions to ask yourself — and answer honestly — to build your self-awareness as a leader.

Energy 123

Energy Education Management Promotion 123

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing.

CMO 113

CMO Marketing Marketers Management 113

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Hubspot Marketing

JANUARY 2, 2023

If you're a leader, it's critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy. How to Give Off Good Boss Energy, According to 9 HubSpot Leaders.

Energy 109

Energy Entertainment Management Place 109

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Individual.

Finance 113

Finance PR Communications Marketing 113

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Along with several other foundational elements (like mission , vision, story, voice , etc.), Along with several other foundational elements (like mission , vision, story, voice , etc.), Engage like-minded consumers.

Branding 130

Branding Communications Health PR 130

Lynton Web

FEBRUARY 21, 2024

Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. But why would they take the drastic step of unfollowing you in response?

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Martech

OCTOBER 25, 2022

Today, there are more machines with the potential to act as customers than humans on the planet. It’s time for customer service teams and leaders to prepare for the impact they will have on their function. Machines acting on behalf of their customers will not respond to sentiment and empathy.

Customer 96

Customer Customer loyalty Entertainment Retail 96

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Transform 120

Transform Finance Energy Retail 120

Neil Patel

APRIL 7, 2021

Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?

Thought Leadership 116

Thought Leadership Price Marketing Marketers 116

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Transform 139

Transform Customer Acquisition Social Media Marketing Marketing 139

Set Up

MARCH 24, 2022

At Set up , we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. In this series, we will highlight these leaders’ stories in order to inspire, educate, and unlock new ways of thinking to marketers. First Name.

Customer Journey 98

Customer Journey Education Advertising Advertisers 98