How to Recover Ad Retargeting Audiences After iOS 17
Customers.ai
NOVEMBER 7, 2023
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. The biggest change with the launch of iOS 17 is the introduction of Link Tracking Protection.
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