SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 126

Influencer Marketing Marketing Marketers CRM 126

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 111

SEO Analytics User-Generated Price 111

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Best Channels for Long-Form Video. Instagram Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Branding 131

Branding Logistics Influencer Marketing Affiliate Marketing 131

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

Analytics 81

Analytics Transform Management Video Marketing 81

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads.

Marketing 104

Marketing Marketers eCommerce SEO 104

Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. What has YouTube said? Why we care.

Advertising 135

Advertising Advertisers Management Search Marketers 135

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. In this post, we’re taking a look at how to create video content that will benefit both you and your audience.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Each one has its own peak time and preferences.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Digital Marketer

FEBRUARY 16, 2024

Launched in 2005, YouTube now stands as the second largest search engine after Google. billion people use YouTube worldwide every month and 87.7% There are tons of editing tools on the market that promise amazing results. To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Transform 92

Transform Price Video Marketing Branding 92

Search Engine Land

FEBRUARY 20, 2024

Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques. This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

Real Estate 122

Real Estate SEO Branding Place 122

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization. Completed a tutorial.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Hubspot Marketing

DECEMBER 19, 2023

Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Analytics 96

Analytics SEO Promotion Food 96

SocialPilot

JANUARY 10, 2024

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. Let’s dive in!

Analytics 91

Analytics Social Media Marketing Place Video Marketing 91

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 112

Video Marketing Marketing Marketers Promotion 112

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

OnPassive Marketing

JULY 22, 2022

YouTube is one of the most popular platforms on the internet, reaching more than one billion users. This article will guide you on how to build an affiliate marketing business on YouTube and succeed in 2022. The History Of YouTube Affiliate Marketing. How To Get Started With YouTube Affiliates?

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Hubspot Marketing

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. When You Can Access YouTube Shorts.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. The best way to find that answer is to look at successful cases and understand why they did. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. Creators create.

Marketing 87

Marketing Marketers Energy Entertainment 87

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

User-Generated 95

User-Generated Fashion Marketing Marketers 95

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 103

Influencer Marketing Health Transform Marketing 103