Animalz blog

MAY 2, 2023

Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck. As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? Diversify beyond search.

SEO 145

SEO User-Generated Energy Health 145

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Neil Patel

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

Content Marketing 97

Content Marketing Marketing Marketers B2C 97

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. This content explosion isn’t imagined. Why put the link in comments in LinkedIn posts?

Thought Leadership 103

Thought Leadership Analytics Place Marketing Strategy 103

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. Not all marketers have marketing automation. The Changing Role of the Marketer. When marketing to your database, take more than customer personas into account. This begins with employee engagement.

Customer 134

Customer Thought Leadership Transform Marketing 134

Buffer Marketing

SEPTEMBER 20, 2023

I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks.

Analytics 52

Analytics Management Branding Place 52

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. In fact, according to the 2021 B2B Content Marketing Benchmarks, Budgets and Trends , marketers who document their content strategy are far more likely to report success in their marketing.

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Sachs Marketing Group

JULY 27, 2023

Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. Further, you’ll need to undertake topical and keyword research, brainstorm content ideas, outline a content calendar, and then publish and market your content.

Health 52

Health User-Generated Promotion SEO 52

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Most marketers underestimate how good content has to be for a shot at the number 1 spot.

User-Generated 95

User-Generated SEO Analytics Communications 95

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. As a marketer watching a subscriber march out the door, wouldn’t it be better to give him one last chance to stay? Email Marketing' But it’s not enough just to build a list – you also need to maintain it.

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. But how does your email marketing measure up? The Email Marketing Benchmark: Get Personalized Answers Now.

Transform 112

Transform Email Marketing SEO Customer 112

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. This blog is like your treasure map to the shores of a well-run social media plan. or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. And it works as a competitor analysis assistant too.

Price 89

Price Social Media Marketing CRM Analytics 89

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing.

CRM 144

CRM Price Email Marketing User-Generated 144

Orbit Media Studios

OCTOBER 17, 2022

the keyphrase is one of my blog categories”. …I Unlike keyword frequency and word count, it’s not easy to benchmark and report with red, yellow and green icons. Updating an existing almost-high-ranking page is one of the most reliable wins in all of search marketing. part of one of my pages (it’s in a tab or section)”.

SEO 139

SEO PR User-Generated Analytics 139

Hootsuite

DECEMBER 8, 2022

That’s where social media benchmarks come in. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. What is a social media benchmark? How to find social media benchmarks.

Real Estate 120

Real Estate Entertainment Retail Analytics 120

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. One of the most important components of a solid content marketing plan is audience profiling.

Marketing Plan 73

Marketing Plan Content Marketing B2C Whitepaper 73

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. This is a common question that many digital marketers ask themselves, and it is one that can vary a lot.

Advertising 75

Advertising Advertisers Non-Profit Analytics 75

Rock Content

JANUARY 6, 2016

Companies that exceed their marketing goals are more likely to: Conduct customer and non-customer qualitative interviews (82%). For B2B marketers — especially at the enterprise level — the sale is often made to a team, not just one person. Make your marketing matter (how’s that for alliteration?) in the new year.

CRM 62

CRM Content Marketing Customer Product 62

Rock Content

JANUARY 6, 2016

And if there’s any question of causation vs. correlation in this data, developing marketing personas might just mean you’ve got your act together (which isn’t a bad thing either). Companies that exceed their marketing goals are more likely to: Conduct customer and non-customer qualitative interviews (82%).

CRM 63

CRM Customer Content Marketing Product 63

Neil Patel

DECEMBER 14, 2020

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. Don’t believe them.

User-Generated 144

User-Generated Advertising Advertisers Price 144

Buffer Marketing

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Here’s how to explore monetization: Ensure you meet the eligibility benchmarks set by YouTube for Shorts monetization. Let’s get into it. 

Analytics 131

Analytics Promotion Transform SEO 131

Litmus

OCTOBER 3, 2018

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Tweet this infographic?.

Email Marketing 62

Email Marketing Product Promotion Branding 62

Hootsuite

NOVEMBER 21, 2023

A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors. Ideally, your benchmarking analysis would always show you outperforming your competitors. Industry benchmarking is available for Facebook, Instagram, X, LinkedIn, and TikTok.

Analytics 87

Analytics Social Media Marketing User-Generated Branding 87

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. Tough, right? Not so much.

Influencer Marketing 121

Influencer Marketing Branding User-Generated Marketing 121

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. Do You Already Have a Content Marketing Strategy?

Content Marketing 121

Content Marketing Whitepaper eBook Price 121

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. It’s fun to watch a subtle uptick in organic traffic due to a popular article on the company blog, too. With that said, what are your marketing goals ?

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Are you hitting the benchmarks for those channels for your industry?

Customer 121

Customer Customer Journey Customer loyalty Advertising 121

Neil Patel

APRIL 3, 2023

It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. We’ll also share relevant data we’ve collected on refreshing content from our very own blog, as well as 14 benefits you may receive as a result of updating your old content. Instead, you can update old content.

SEO 145

SEO Law Promotion Transform 145

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

Transform 140

Transform Food User-Generated Branding 140

AWeber

FEBRUARY 13, 2024

If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Michael Alexis CEO Teambuilding.com What is Microblogging vs. Traditional Blogging? We want to be the ones they think of when they ARE in-market.

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Avinash Kaushik

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Your new, Extremely Senior Leader is obsessed about doing Marketing that makes people fall in love with our brand.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75