Hubspot Marketing

APRIL 6, 2023

Some marketers view HTML sitemaps as outdated or even entirely unnecessary. Include your URLs in tags. If they aren't, you can leave them in your page sitemap and mark them up with the image object schema, and they will be crawled along with the page content/URL. News sitemaps should have a maximum of 1000 URLs.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. For example, the following URLs could all lead to the same page: [link] [link] [link] 2.

COS 95

COS SEO Health Copywriting 95

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 301 Redirect – The process of permanently redirecting a webpage from one URL to another. 302 Redirect - The process of temporarily redirecting a webpage from one URL to another. See canonical ). See canonical ).

SEO 136

SEO Marketing Marketers Advertising 136

Search Engine Land

AUGUST 28, 2023

But more URLs on your site doesn’t always equate to more potential ranking opportunities or organic traffic. For example, ecommerce sites that include a product category within a product-level URL which also allow products to be nested within multiple separate categories. If you have those in place, not much can go wrong.

SEO 96

SEO PR Shipping Manufacturing 96

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Most prompts I see marketers using are not long, they are very short. Here’s how.

SEO 143

SEO Digital Marketing Search Marketers Content Marketing 143

Search Engine Land

FEBRUARY 7, 2024

This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. Image URLs High-quality images are essential for showcasing products. See terms.

Product 129

Product SEO Copywriting eCommerce 129

Search Engine Land

JANUARY 29, 2024

Internal links include: Menus In content Footer links Breadcrumbs Buttons and CTAs Sidebar links Redirects Canonical links (depending on who you talk to) A best practice is to map out your internal links to make sure you’re not linking off of the same words to multiple pages or into redirect chains (daisy chains).

SEO 118

SEO Place Product Branding 118

Search Engine Land

OCTOBER 27, 2022

It’s not guaranteed Googlebot will crawl every URL it can access on your site. All the URLs Googlebot has discovered, but has not yet crawled, along with URLs it intends to recrawl are prioritized in a crawl queue. And because the crawl queue is dynamic, it continuously changes as Google processes new URLs.

SEO 114

SEO Health Price Analytics 114

Marketing Insider Group

APRIL 2, 2024

Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results. Canonical URLs are the solution. Using the canonical tag is straightforward. Ready to complete your technical SEO checklist?

SEO 64

SEO Health Analytics Product 64

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.

SEO 102

SEO User-Generated Digital Marketing Copywriting 102

Search Engine Land

OCTOBER 9, 2023

The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many more were blanketly redirected to the bedbathandbeyond.com homepage. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 103

SEO Retail Product Search Marketers 103

Search Engine Land

FEBRUARY 27, 2023

Get the daily newsletter search marketers rely on. Use data to help you decide which URL you're keeping and which one you're redirecting. Find the most successful URL by looking at Google Search Console data. Filter by page to see which URL receives the most clicks, impressions and average position. SUBSCRIBE See terms.

SEO 93

SEO eCommerce Product Search Marketers 93

Search Engine Land

JULY 10, 2023

When a URL is built in the browser, a front end like React, Vue, or Gatsby will generate the HTML for the page. A crawler checks if that HTML is already available from the server (“pre-rendered” HTML), before sending the URL to wait for rendering so it can look at the resulting content.

SEO 99

SEO User-Generated Law eCommerce 99

Search Engine Land

JANUARY 7, 2023

2019: if you have hundreds or thousands of pages, removing URLs one by one can be time-consuming. Google announces solution to longstanding AMP cache URL display problem. 2018: Google said it was making a change to stop displaying Google URLs, instead of the publisher URLs, in search results served from the AMP cache.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Rock Content

JUNE 15, 2023

You may have noticed that some websites have URLs that start with HTTPS, right? A canonical URL tells Google’s algorithm that this is where a user should be redirected when performing a search. One suggestion is to use the HTTPS protocol and include a canonical tag in the source code. See you there!

SEO 89

SEO Communications Digital Marketing Place 89

Search Engine Land

AUGUST 30, 2023

The canonical domain has a verified primary URL and syndication partner relationships with additional URLs. Get the daily newsletter search marketers rely on. But a simple Google News follow button graphic linked to your publication URL will increase followers. Language of your audience with primary language.

SEO 138

SEO User-Generated Management Branding 138

Search Engine Land

MARCH 4, 2024

While Google wants to see the version of a page that users would generally see and recommends using canonicals and 302 redirects for SEO management of experiments, Bing recommends only serving control to bots as a default. Get the daily newsletter search marketers rely on. Dig deeper: What is technical SEO?

SEO 114

SEO Analytics Management Product 114

Search Engine Land

AUGUST 7, 2023

Here, I can quickly see how site names, titles, URLs and snippets look across different page categories. I’ve started to detect, though, with alarming frequency, something unique to SaaS clients: Pages typically under subdomains that no one ever thinks about – in either marketing or product teams – being indexed. client.example.com ).

SEO 90

SEO Product Place Management 90

Sachs Marketing Group

JULY 22, 2023

Use Canonical URLs Canonical URLs play a critical role in your website’s SEO. They help prevent issues of duplicate content, which can occur if the same or similar content is accessible through different URLs. Sachs Marketing Group is here to help! This enhances your overall SEO strategy.

SEO 52

SEO Health Communications Digital Marketing 52

Search Engine Land

JUNE 22, 2023

Let’s say you sell “jeans” but the marketing director prefers to call it “denim.” Use this discussion to drive other elements of site structure, such as URL structure and taxonomy. This involves implementing redirects, 404 pages, and canonical tags. Create a content/URL map to organize this.

SEO 96

SEO Promotion Search Marketers Branding 96

Rock Content

OCTOBER 8, 2020

However, changing the URL impacts your site’s organic visits and those that arrive through the sponsored links. If you don’t have in-house expertise, the solution may be to hire an SEO professional or even a Digital Marketing consultant. A less attentive professional could disregard these URLs for migration purposes.

SEO 120

SEO Analytics Communications User-Generated 120

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 88

Search Marketers Transform SEO Marketing 88

Search Engine Land

OCTOBER 5, 2023

Product snippets : Organic web listings of PDP URLs with a snippet or extension of the product’s URL, title, and description that include additional unique elements such as reviews, ratings, shipping and return polices , price, and location-based availability. Get the daily newsletter search marketers rely on.

Retail 110

Retail Product Shipping Real Estate 110

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. what your page is about, including image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking. Audit Your Preferred Domain Your domain is the URL that people type to arrive on your site, like hubspot.com.

SEO 126

SEO User-Generated Place Product 126

Search Engine Land

JANUARY 17, 2023

So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing as a good marketer on a daily basis. URLs are a minimal search ranking factor, which means that keywords in a URL are assessed when Google is crawling your site. Get the daily newsletter search marketers rely on.

SEO 105

SEO User-Generated Place Analytics 105

Neil Patel

JANUARY 19, 2023

In addition to being search engine friendly, Shopify offers a host of built-in SEO features such as: automatic sitemaps and XML sitemaps ability to edit your store’s URL structure. You can also include them in your URLs. URLs come with an easy-to-understand structure and have standard characters, and pages don’t have iframes.

SEO 85

SEO User-Generated Shoppers Product 85

Search Engine Land

MARCH 5, 2023

Likely, As Secure Search Set To Expand 2012: It also meant that search marketers could expect the percentage of “(not provided)” data to greatly increase. Bing & Yahoo Soon To Support Canonical Tag 2010: Bing said canonical tag support should be in place by the end of March or early April.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Sachs Marketing Group

OCTOBER 15, 2022

If you want my team at Sachs Marketing Group to help you with your SEO, click here. From how URLs are structured to content placement and CTAs, UX and SEO have to work hand in hand for a successful website. And don’t forget about things like canonical tags, href lang attributes, and updating any links on your website to the new URLs.

SEO 61

SEO Content Placement Analytics Energy 61

Search Engine Land

APRIL 14, 2023

Think of Facebook’s latest redesign and most marketers’ disdain of GA4 ). No redirects When moving a website to a new domain or changing your URL structure, you must “tell” Google and visitors where to find the new one. Use only one web address per content piece or add canonical tags. How to fix it?

SEO 102

SEO Analytics Shoppers Fashion 102

SMA Marketing

MARCH 30, 2023

Here are just a few examples: Response codes Canonical tags Structured data Sitemaps Page speed Crawl optimizations Robots.txt Internal links HTTPS Javascript Site architecture URL structure Thin and/or duplicate content Hreflang While this may seem complicated, you may not always need a deep technical understanding of these concepts.

SEO 98

SEO Analytics User-Generated Communications 98

Search Engine Land

FEBRUARY 5, 2023

Google Search Console to consolidate Search Performance reports to canonical URL 2019: Starting at the end of March 2019, Google would change how the Google Search Console Performance reports counted metrics. Clicking on this would make the publisher’s direct URL appear. Has Google Overtaken Naver In South Korea?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

MARCH 25, 2023

Google to retire the info: command, adds canonical information to URL Inspection Tool 2019: Google was retiring the info command because it “was relatively underused” and said the new URL inspection tool gave users much of that data now anyway. by Benny Blum 2009: Can Hulu Sustain Its Success Without Engaging Community?

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Hubspot Marketing

APRIL 23, 2018

Here are some of the top benefits from a marketing perspective: Website Performance Optimization. If you're still not sure if your content is high quality, evaluate it with this checklist:" How to Tell if Your Marketing Content Is Actually Valuable.". Review basic on-page SEO elements like URLs, page titles, meta description, and copy.

SEO 138

SEO User-Generated Price Analytics 138

Sachs Marketing Group

SEPTEMBER 13, 2023

Search engine optimization (SEO) is an essential component of any digital marketing strategy, yet it can be challenging to navigate its various facets. Canonical Tags : Using canonical tags prevent duplicate content issues by specifying the “preferred” version of a web page, helping it gain the ranking it deserves.

SEO 52

SEO Management Digital Marketing Place 52

Search Engine Land

MAY 16, 2023

Assess the website to prioritize technical optimizations Marketers should have a good eye for reputable visuals. Full URLs: URL shortcuts can lead to crawl errors. Ensure you use the complete URL, including [link] for internal links. They direct search engines to the URL you’d like to appear in the SERPs.

SEO 81

SEO Management Search Marketers Marketing 81

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content does not match the user intent.

SEO 74

SEO User-Generated Law Fashion 74

Digital Marketer

JULY 13, 2023

On-Page SEO On-page optimization involves optimizing elements on your website, such as the design, content, coding, and URL structure. Become A Certified E-Commerce Marketing Master The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Because “53.3% Alt tags (or alt text).

eCommerce 82

eCommerce SEO Price Product 82