Search Engine Land

AUGUST 2, 2023

Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. Cause for concern. What has Meta said?

New Technology 95

New Technology Advertising Advertisers Branding 95

Neil Patel

NOVEMBER 4, 2021

For most people without the required photo editing skills, this used to mean that image was a write-off, but today, AI image enhancer tools mean it can get a second lease of life. This is an amazing tool for marketers to turn previously unusable images into professional-looking creative assets. 5 AI Image Enhancer Tools.

Transform 104

Transform Price Real Estate Product 104

Rock Content

JANUARY 21, 2021

Before knowing how to compress a video file , you must understand what video compression is. Compressing video files helps you to fit beautiful and dynamic content into your message without losing quality or taking a lengthy download period on the users’ end. Likewise, Google added an image recognition tool to its search engine.

User-Generated 72

User-Generated Communications Price Marketing 72

Neil Patel

DECEMBER 17, 2020

You might think of AR as a way to make digital images appear in your living room. Google Lens is an image recognition technology that allows users to interact with real-world objects using their phone’s camera. Long clicking on an online image for an instant search just makes the whole process easier. Image Size.

Product 123

Product Retail SEO Shoppers 123

Sachs Marketing Group

JUNE 26, 2023

Improving website performance involves optimizing images and media files, minifying HTML, CSS, and JavaScript code, and reducing HTTP requests. Enabling GZIP Compression GZIP compression minimizes the size of your CSS, HTML, and JavaScript files. Optimize Your Images Large images take longer to load.

SEO 52

SEO Management Customer Marketing 52

Neil Patel

JANUARY 7, 2022

If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. In digital marketing, website performance generally refers to how fast a web page loads and displays content. For example, image sizes and page weight can impact speed. Use images sparingly.

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Hubspot Marketing

SEPTEMBER 22, 2022

Reduce image size. By scaling down image sizes or saving them as smaller image formats, you can save space and time. Use compression. Compression tools are a great way to reduce the size of CSS, HTML, and JavaScript files, which in turn speeds up the loading process of your site. Optimize images.

SEO 118

SEO Management Place Analytics 118

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

B2C 98

B2C SEO User-Generated Industry Insights 98

Hubspot Marketing

DECEMBER 21, 2018

We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. Use file compression software, like 7-Zip. Use file compression software, like 7-Zip. But when you go to press "Send" you're told, "Sorry.

Management 118

Management Product Marketing Marketers 118

Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Market Trends 111

Market Trends CMO Marketing Marketers 111

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Alt Attribute - A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.

SEO 136

SEO Marketing Marketers Advertising 136

Neil Patel

MARCH 20, 2023

But we found this is not the end all be all, but just one part of the puzzle to help create a master-class SEO campaign as part of your holistic marketing efforts. Images transfer much faster with this method. How Can You Reduce Page Load Times? Cloudflare , for example, is a well-known CDN. You want to hit under three seconds.

Shoppers 77

Shoppers Retail Branding SEO 77

SMA Marketing

NOVEMBER 17, 2022

To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). SEO Strategies for Marketing Local Businesses. Below we list the top SEO strategies for effective local business marketing. Ensure images are optimized to minimize file sizes and page load times.

Marketing Strategy 52

Marketing Strategy Transform SEO Marketing 52

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. Compressing all images I recommend you use Imagify or Shortpixel. Compressing images down to 200KB max or less should be the focus. Get the daily newsletter search marketers rely on.

SEO 112

SEO User-Generated Real Estate Analytics 112

Lynton Web

MAY 10, 2023

And as regular users embrace voice search to make their lives easier, marketers are embracing it as another tool in the digital marketing world. For example, when people type into Google, they may write something like “top marketing agency Phoenix.” To improve your website speed, make sure to do the following.

Marketing Strategy 52

Marketing Strategy Inbound Marketing Marketing Marketers 52

Litmus

JANUARY 8, 2019

These displays, often referred to as Retina displays (a term coined by the Apple marketing machine), have the power to both enhance any email campaign—or give your subscribers a less-than-stellar email experience. In this post, we’ll take a look at exactly how high-DPI displays work and what that means for email designers and marketers.

Manufacturing 82

Manufacturing Email Marketing Branding Marketing 82

Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. They are foundational to digital marketing success. Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what SEO can do for their visibility. Optimize images and video.

SEO 73

SEO User-Generated Management Place 73

Hubspot Marketing

MAY 8, 2023

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than 1,350 marketers to learn how they use AI.

SEO 118

SEO User-Generated Copywriting Health 118

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. The image below is an example of a high-quality website structure. On-page SEO includes elements like meta tags and image alt text. Image Alt Text. Image Alt Text. Image Source.

SEO 107

SEO Advertising Advertisers Place 107

Bannerflow

MARCH 8, 2022

Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Everyone at Bonnier News was very proud of how the Expressen brand was marketed on the streets and across the cities around Sweden. Olle Walltin: As a team we were extremely happy.

Advertising 98

Advertising Advertisers Food Management 98

Search Engine Land

DECEMBER 9, 2022

Get the daily newsletter search marketers rely on. To be fair, excessive CSS, images that are far larger than needed, and autoplay video backgrounds can also slow download times and cause indexing issues. Other alternatives that can help but may not totally solve speed challenges are minification and compression.

SEO 80

SEO Food Education Search Marketers 80

Scoop.it!

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Understanding your customers means pooling data from not only surveys, feedback, and market trends, but also from your CRM and your existing website if you have one.

User-Generated 77

User-Generated SEO Market Trends CRM 77

Marketing Insider Group

NOVEMBER 29, 2022

If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Feature high-quality product images, provide an easy-to-use search/filter tool, and offer a range of payment options.

Transform 114

Transform SEO Education Branding 114

Search Engine Land

AUGUST 10, 2023

Consider compressing your images, reducing the number of plugins, using browser caching, and hosting your site on a dedicated server. For example, if your site is an ecommerce store, ensure that the product images are visible, the text is readable, and the checkout process is seamless on mobile devices. SUBSCRIBE See terms.

SEO 93

SEO Customer Journey User-Generated eCommerce 93

Rock Content

JULY 25, 2023

Take a closer look at everything digital-age marketers should know to dominate the SERPs in 2023 and beyond, conveniently gathered in one place with this on-page SEO checklist. Include it within the first 100 words of your content (that’s usually the introduction), your meta description, the URL, and your image file names.

SEO 83

SEO User-Generated Place Product 83

Search Engine Land

SEPTEMBER 26, 2023

Market and competitor research. Planned product launches or marketing campaigns. Get the daily newsletter search marketers rely on. Resize images for top 20 revenue-driving products. When creating an SEO roadmap, my advice is to: Have a clear picture of the business and market context.

SEO 129

SEO Manufacturing Product Management 129

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Rock Content

AUGUST 21, 2020

If you need to follow the web optimization parameters to improve your results with Digital Marketing , you must install a specific plugin for that task. It includes features that are expected in this type of tool, such as redirection, titles, description and XML image and content. The tool optimizes your website’s images as well.

SEO 69

SEO Content Marketing User-Generated Marketing 69

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized. of all website traffic.

SEO 82

SEO Analytics Product Branding 82

TechWyse

MAY 31, 2022

As the weather has heated up, so have the digital marketing updates! This month we’ve handpicked five important updates in the world of digital marketing to keep you in the know. 6 Image Optimization Tips From Google. Check out the link above to read more about Google’s image optimization tips. Wrapping Up.

Digital Marketing 52

Digital Marketing Promotion Advertising Advertisers 52

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

SEO 133

SEO User-Generated Shoppers Retail 133

Duct Tape Marketing

JULY 6, 2019

Weekend Favs July 6 written by John Jantsch read more at Duct Tape Marketing. Optimage – Compress images automatically. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Impresso – Create branded promo videos.

Branding 69

Branding Customer Marketing Marketers 69

Marketing Insider Group

JUNE 29, 2020

If so, you should only consult professionals, who have a proven track record of serving thousands of clients, not just with web development but digital marketing too. SEO comprises the right usage of keywords, images, backlinks, outbound links, and more. Optimize your images. Image naming. Images shan’t be overlooked.

SEO 125

SEO Digital Marketing Communications Product 125

Hubspot Marketing

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. source: Moz ).

Place 131

Place Education Branding Marketing Strategy 131

Sachs Marketing Group

AUGUST 6, 2023

You can improve website speed by optimizing images, reducing the number of HTTP requests, leveraging browser caching, and minifying CSS and JavaScript files. Optimize Images One of the most common culprits for slow-loading websites is large image files. Another essential aspect of image optimization is choosing the right format.

User-Generated 52

User-Generated SEO Analytics Advertising 52

Sachs Marketing Group

SEPTEMBER 4, 2023

This can quickly take a toll on your business if you’re selling products in a competitive market. Optimize Product Pages (descriptions, details, images) Product pages are the heart and soul of any ecommerce website. Images : High-quality images are non-negotiable. They’re where the conversion happens.

eCommerce 74

eCommerce SEO Shoppers Price 74

Sachs Marketing Group

SEPTEMBER 13, 2023

Search engine optimization (SEO) is an essential component of any digital marketing strategy, yet it can be challenging to navigate its various facets. Compress images, utilize browser caching, and minimize code for better performance. Image Optimization : Image alt text and file names are important for SEO.

SEO 52

SEO Management Digital Marketing Place 52