Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 81

Content Marketing Transform Key Performance Indicator Marketing 81

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Dana Nicole

FEBRUARY 20, 2023

I first stumbled upon the MECE framework in a content marketing context via the Animalz blog. I collected quotes from 14 different content marketing experts. Here’s how that looks: ConvertKit recently asked me to dive deep into the 2022 creator economy (this piece here ). That’s what MECE stands for.

Thought Leadership 52

Thought Leadership Market Research Promotion Advertising 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Millennials 110

Millennials Health Content Marketing Education 110

Hubspot Marketing

APRIL 17, 2023

Harmon’s experience is just one of thousands, as many Black content creators face inequalities, from receiving credit for trends to late payments to algorithm biases. MSL ) 49% of Black influencers reported that their race contributed to an offer below market value from a brand. ( MSL ) 58.3% MSL ) 58.3% MSL ) 58.3%

Influencer Marketing 104

Influencer Marketing PR Branding Place 104

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. While AI can certainly deliver efficiencies in social marketing, there are considerations to maintain trust with your audience.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Sprout Social

OCTOBER 3, 2022

Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy.

Branding 114

Branding Transform Education Affiliate Marketing 114

Businesses Grow

FEBRUARY 20, 2023

” This was a significant article for me because back in 2009, blogging was all creators had to work with. Here’s a fresh take on blogging, the original content fuel of the creator economy. A few current stats : There are over 600 million blogs. and podcasts were a blip on the radar. Here’s a guess.

Gen Z 145

Gen Z Health Entertainment Education 145

Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. What is a content creator? What does a content creator do? Content creator of the year winners to inspire your strategy.

Branding 75

Branding Finance Food Management 75

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. Are you worried about recession, war, or the economy in general?

User-Generated 76

User-Generated Marketing Marketers Transform 76

Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

Gen Z 87

Gen Z User-Generated Transform Education 87

SocialPilot

JANUARY 16, 2024

We’ve got the social media demographics and engagement stats you are looking for. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Global ad spending in the social media advertising market is expected to reach $219.8

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business).

Health 139

Health Entertainment Finance User-Generated 139

Hootsuite

JUNE 1, 2022

And lucky for you, we’ve got a short playbook that will help you learn how to pitch brands as an influencer and a template to help you secure a sweet, sweet influencer marketing partnership of your own. Analytics and stats from your account. How to pitch brands as a micro influencer (or any type of creator). how ‘bout it?”

Branding 145

Branding Food Analytics Influencer Marketing 145

Hootsuite

MARCH 2, 2023

Read on for facts, stats, and best practices for using social media in politics. Social media and politics: Stats and facts 1. It’s important to clarify that includes political branded content – paying creators to post political content is not allowed on the platform. advertisers have spent $3.79 23% of U.S.

User-Generated 109

User-Generated Advertising Advertisers Law 109