Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 109

Energy Marketing Marketers Direct Mail 109

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter.

Email Marketing 129

Email Marketing Marketing Marketers Direct Mail 129

SMA Marketing

FEBRUARY 16, 2023

Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

AWeber

MARCH 15, 2023

Imagine this - It’s yet another manic Monday when suddenly, you remember your weekly newsletter should go out today. Since it totally fell off your radar, you cancel your morning meetings to whip together an email that may not be your best work, but gets the job done. What is an email marketing calendar?

Email Marketing 88

Email Marketing Energy Marketing Marketers 88

Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. ” More holiday templated to come. Get the daily newsletter search marketers rely on.

Product 94

Product Advertising Advertisers Promotion 94

AWeber

MARCH 9, 2023

Newsletters are a great way to build connection with your audience and put your business on the path towards growth. So each time you send a newsletter, everyone who receives it will think, “Oh yeah, Jerry’s Business.” So each time you send a newsletter, everyone who receives it will think, “Oh yeah, Jerry’s Business.”

Email Marketing 100

Email Marketing Promotion Food Management 100

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses. Plus we’re going to answer some important questions for growing your Etsy email list. Etsy automation - what is it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

OnPassive Marketing

OCTOBER 28, 2022

Email marketing is one of businesses’ most commonly used marketing strategies today. However, landing an email marketing job can take time and effort, especially if you need to prepare for the interview process. Email Marketing Interview Questions. What Metrics Should You Track For Better ROI?

Email Marketing 72

Email Marketing User-Generated Marketing Marketers 72

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. You may also find that YouTube ads reach a different audience than your search ads, a valuable way of expanding your reach and future-proofing your marketing.

Advertising 107

Advertising Advertisers Marketing Mix Place 107

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 95

Email Marketing eBook Marketing Marketers 95

OnPassive Marketing

AUGUST 14, 2022

If you want your email marketing to be a success, you need to be able to create a template that is easy for recipients to understand. With the proper templates, you can save yourself time and money by not having to reinvent the wheel every time. What Is An Email Marketing Template?

Email Marketing 69

Email Marketing Copywriting Marketing Marketers 69

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates are now easier to create and access. Google Ads’ Solutions script templates save advertisers time by facilitating rapid report generation and efficient campaign management without manual intervention or changes to a website’s code. Business email address Subscribe Processing.

User-Generated 124

User-Generated Advertising Advertisers Management 124

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 136

Email Marketing Price eCommerce User-Generated 136

AWeber

JANUARY 10, 2023

The email newsletter service Revue is sunsetting. In these last days before Revue shuts down , you need to find a new home for your newsletter. Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. AWeber is the best choice.

eCommerce 102

eCommerce Product Digital Marketing Promotion 102

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! This makes emails not just a message, but a whole experience on its own.

Entertainment 95

Entertainment Email Marketing Place Management 95

Search Engine Land

DECEMBER 11, 2023

This action could be making a purchase, installing a mobile app, or signing up for an email list. Account-level changes, like tracking templates, ad extensions, and negative keywords, automatically apply globally to relevant campaigns. Get the daily newsletter search marketers rely on. What is account level?

Management 124

Management Search Marketers Marketing Marketers 124

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 97

Email Marketing Thought Leadership Customer Journey Communications 97

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 91

Education Gen Z eBook Marketing 91

Litmus

MAY 3, 2024

Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. This can result in uneven spacing and cause white lines to appear within your email.

Place 85

Place Email Marketing Marketing Marketers 85

Campaign Monitor

APRIL 27, 2022

Email newsletters often don’t bring immediate conversions or sales. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. This trust leads to increased sales and loyalty , which is why newsletters are worth the investment.

Law 99

Law Analytics Email Marketing B2C 99

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 125

Content Marketing User-Generated Marketing Marketers 125

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. The Best Healthcare Email Examples 1.

Health 89

Health Shipping Price Promotion 89

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Prompt: Create the structure for a monthly newsletter to our clients. link] The newsletter aims to: 1. relevant company updates when necessary Answer: Subject: [Company Name] Monthly Newsletter – Stay Informed and Maximize Your Online Success!

SEO 101

SEO Education Promotion User-Generated 101

AWeber

DECEMBER 19, 2023

So when I first started creating newsletters, I would always second guess myself, which usually left me just giving up and going with a plain white background, black text newsletter. I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great.

Promotion 101

Promotion Branding Product Place 101

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Energy 111

Energy Non-Profit Real Estate Health 111

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In this article, we’ll help you discover some of the best ChatGPT prompts that you can use to take marketing to the next level.

User-Generated 88

User-Generated Finance Marketing Marketers 88

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102