Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” When you apply for an open role, this first impression usually happens when you send in your resume over email. The biggest hurdle?

Marketing 95

Marketing Marketers Management Communications 95

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing 109

Marketing Marketers Customer loyalty Education 109

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey!

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. The workshop format for defining entry points Creating your entry point map can be an enjoyable team-building activity that yields impactful results.

Customer Journey 81

Customer Journey Management Customer Product 81

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. There is a lot of marketing hype that is creating that perception. Q: There are internal problems as well. Interview edited for length and clarity.) A: Yes and no.

Management 86

Management Communications Place Customer 86

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144

Jeff Bullas

MARCH 1, 2023

While most of the survey respondents use all of the effective link-building techniques, market pressure and client preferences have a part to play in their decision-making process. In this post, I’ll give you an in-depth look into why these link-building methods are effective and how they should be successfully delivered.

SEO 323

SEO PR Place Marketing 323

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Creative teams are rapidly developing new skills in “prompt engineering.”

Transform 128

Transform Marketing Marketers Market Research 128

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Interested?

Succession Management 111

Succession Management Management New Technology Marketing 111

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 144

Copywriting eBook Communications Marketing 144

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function. Even in a three-month horizon, a lot can change.

Gen Z 112

Gen Z New Technology Marketing Plan Product 112

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

eCommerce 103

eCommerce CMO Law Traditional Marketing 103

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

MAY 5, 2023

Marketing just can’t catch a break. Marketing is never dull. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way. Seriously, marketing teams need to take a breath.

Marketing 104

Marketing Marketers Entertainment Education 104

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

MARCH 14, 2024

In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. Letter of Interest When to Use a Letter of Intent How to Write a Letter of Intent for a Job Letter of Intent Samples Letter of Intent Template What is a letter of intent? Initiative. Commitment level.

Education 96

Education Communications Management Branding 96

Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications.

Transform 124

Transform User-Generated Marketing Marketers 124

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Build trust.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? You get out what you put in with public relations and my best agency partners have been ones where the team we've worked with have become an extension of our in-house team.". Reasons to Hire a PR Firm.

PR 125

PR Management Communications Promotion 125

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. For more marketing strategies, check out this episode of Marketing Against the Grain. conversion rate from 1,000 views.

eBook 135

eBook CRM User-Generated Marketing 135

Unbounce

MAY 4, 2023

Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Because—as they discuss—not every AI tool is a good fit for marketers.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Now, this isn’t a new thing to the Buffer Content team – there’s precedent. So what changed?

Communications 107

Communications Price Management Branding 107

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. And here's the kicker: our report on AI Trends for Marketers highlights that 90% of marketers say these tools free them from those mind-numbing tasks. So, how exactly are teams using AI today? Let's find out.

Branding 102

Branding Transform User-Generated SEO 102

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Search Engine Land

AUGUST 29, 2023

Use AI as your content intern Treat AI like an intern gathering basic information. Internal and external linking Make sure you are leveraging internal linking to connect priority pages. Over-educate teams on key pages and terms they should be linking to – especially those that may not have a solid understanding of SEO.

SEO 128

SEO PR User-Generated Management 128

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Learn more or sign up here.

Transform 112

Transform Price User-Generated CRM 112

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers? Their first instinct?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Martech

SEPTEMBER 18, 2023

Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Analyze and improve sales email sequences to close more deals using two new sequence reporting metrics.

User-Generated 123

User-Generated Shipping Education CRM 123

Search Engine Land

FEBRUARY 5, 2024

Engineers are writing code with it. It will have helped you write meta titles or enabled you to complete a complex Python script. However, severe limitations still make it a tool rather than a replacement in search marketing. Marketing efforts have to keep up with changes in human behavior and appetite.

SEO 125

SEO PR Communications Search Marketers 125