Jeff Bullas

JANUARY 29, 2023

The estimated number of web pages in the Google index is around 30 to 50 billion. Platforms to publish on and social media to market and distribute. The modern writer has a publishing and marketing tool in their pocket. And this includes Google Drive, Trello and Slack. By the end of 2022, it was estimated there are 5.3

Entertainment 217

Entertainment User-Generated Communications Management 217

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. The thing is, Google isn’t using a 1980s library technique to rank content. LSI is an outdated term, and Google doesn’t use something like a semantic index.

SEO 133

SEO Transform User-Generated Place 133

Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Plus—you can now draft an email in Google Docs. Fear not, email marketers—it’s impact on email rendering is pretty minimal , rendering similarly to iOS 16.

Email Marketing 87

Email Marketing Marketing Marketers Place 87

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. Many people look at Google and see nothing more than a search engine. Below, I’ll discuss 10 free Google tools that all content marketers should use.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Search Engine Land

OCTOBER 26, 2023

Google today is adding search themes – a new, optional signal – to Performance Max. As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display.

Automobile 127

Automobile Advertising Advertisers Promotion 127

Rock Content

MARCH 22, 2023

AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, launching new tools and products that deliver the latest technologies to their audience. Do you want to continue to be updated with Marketing best practices? What will happen going forward?

Transform 98

Transform User-Generated Copywriting New Technology 98

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? Copilot GPTs are custom versions of Copilot with specific instructions & docs for grounding (RAG) chat responses. First spotted.

Advertising 107

Advertising Advertisers User-Generated Product 107

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Google Docs. Image Source.

Price 145

Price CRM Marketing Marketers 145

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 145

Management Whitepaper Marketing Automation Platform CRM 145

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Cofense releases Protect+ email security for mid-market organizations. The world of AI Google introduces a first set of AI-powered writing features in Gmail and Google Docs.

Email Marketing 86

Email Marketing CRM Retail Marketing 86

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. To maintain a list, use tools already available to you, like Google Docs or Word, Microsoft OneNote, a wiki like Confluence, or similar systems. Dig deeper: What is marketing work management?

Marketing 102

Marketing Marketers Management Product 102

Lynton Web

AUGUST 30, 2022

July brought a lot of exciting updates to HubSpot’s Marketing Hub — from better personalization to amazing ad creation and more. We’ve got a roundup of the coolest new features and what it means for your marketing game below. 4 HubSpot Updates That Will Improve Marketing. Marketing automation for your emails and forms is here.

Marketing 98

Marketing Marketers Management Customer 98

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 124

Email Marketing CMO Marketing Marketers 124

Hubspot Marketing

AUGUST 22, 2023

Google for Nonprofits is a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva , BeatBullying , UNICEF, and charity: water are part of the Google for Nonprofits community. with country-specific programs ).

Analytics 90

Analytics Marketing Marketers Communications 90

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.

Email Marketing 117

Email Marketing eCommerce Management Customer 117

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Content Marketing 110

Content Marketing Analytics Marketing Marketers 110

Search Engine Land

JANUARY 4, 2023

Google AdWords introduces click-to-call ads. In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Google would later introduce click-to-call phone numbers Jan.

Search Marketers 117

Search Marketers User-Generated SEO Marketing 117

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

Search Marketers 126

Search Marketers Health Law Marketing 126

Search Engine Land

JANUARY 12, 2024

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. To find the community guidelines of a specific website, a simple “[site name] + community guidelines” search on Google should bring them up. Images of ID docs. See terms.

Law 131

Law User-Generated Management Communications 131

Neil Patel

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Google Analytics Insights. Survey Monkey.

Analytics 135

Analytics Marketing Marketers Social Media Marketing 135

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Competition (CMP): A score from 0-100 in Google Ads’ Keyword Planner that indicates the level of competition for placing an ad for a keyword.

User-Generated 96

User-Generated Advertising Advertisers SEO 96

Martech

JANUARY 19, 2022

This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act). How might all of this impact Google search? The end result would be lower-quality search results, Google said. Gmail, Calendar, Docs). .

Advertising 112

Advertising Advertisers Marketing Marketers 112

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Google launched Bard last month to compete with Microsoft-backed OpenAI’s ChatGPT, a chatbot capable of generating convincingly human-like responses.

User-Generated 106

User-Generated Advertising Advertisers New Technology 106

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. pip install google-cloud-language beautifulsoup4 openai !pip Why salience score?”

User-Generated 100

User-Generated Price SEO Place 100

Search Engine Land

OCTOBER 6, 2022

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? In Googles Help doc, they said they’ll continue to roll out additional availability in the coming months. Google recommends following its best practices guide to set up, manage, and optimize your experiments. How it works.

Management 98

Management Search Marketers Marketing Marketers 98

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks.

Search Marketers 98

Search Marketers Real Estate SEO Marketing 98

Duct Tape Marketing

MARCH 30, 2021

15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing. Chrome extensions are incredibly useful (and often underrated) tools for marketers. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

Marketing 99

Marketing Marketers SEO Marketing Strategy 99

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. In this SEO forecasting doc, rows 3-14 give you a year’s worth of monthly traffic history. Get the daily newsletter search marketers rely on. Let’s break down how the tool works. Benchmarking your growth data.

SEO 143

SEO Branding Search Marketers Marketing 143

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Content Marketing Institute

MARCH 2, 2020

You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute. The free tool lets you turn data into eye-catching visuals and easy-to-read reports.

Content Marketing 123

Content Marketing Marketing Marketers 123

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Hootsuite offers so many features to help social marketing teams collaborate and manage their tasks better, all from one easy-to-use dashboard. Google Workspace While Google Workspace isn’t exclusively a social media tool, it’s necessary for collaboration.

Price 87

Price Communications Social Media Marketing Analytics 87

Buffer Marketing

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. We also collaborate directly in Notion to leave comments — most of the comments for blog posts happens in the Google Doc where the outline and then draft live, but for social media posts we rely on Notion to go back-and-forth with ideas and suggestions.

SEO 101

SEO Management Place Customer 101

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. But we saw just that at Google’s 2023 I/O conference.

PR 98

PR User-Generated Marketing Marketers 98

Search Engine Land

JULY 19, 2023

Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. Get the daily newsletter search marketers rely on.

SEO 98

SEO Search Marketers Marketing Marketers 98

Welcome Software

OCTOBER 4, 2023

Q3 has come and gone, but not without a few noteworthy updates to Optimizely Content Marketing Platform. Filter Library assets by file format: Choose the file types you want to see — PDFs, text docs, spreadsheets, audio, or creative files — from the filter panel. What's coming next?

SEO 52

SEO Content Marketing Branding Customer 52

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Influencer marketing is a powerful and popular way to increase your content’s reach. Let’s dive in!

Content Marketing 111

Content Marketing Marketing Marketers SEO 111