Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Google update emails. Get the daily newsletter search marketers rely on. What Google is saying.

Law 104

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Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Key events will be considered conversions only when shared with Google Ads, ensuring accurate performance reporting. What Google is saying. Action needed?

Analytics 106

Analytics Advertising Advertisers Management 106

Search Engine Land

SEPTEMBER 28, 2023

Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing, and potential impacts so that you can highlight your team’s work.

Communications 119

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Search Engine Land

NOVEMBER 20, 2023

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Get the daily newsletter search marketers rely on. Read Google's Location asset requirements article for more information.

Search Marketers 123

Search Marketers Product Marketing Marketers 123

Search Engine Land

FEBRUARY 9, 2024

Google Ads is updating its gambling and games policy U.S. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. country-specifics. Why we care.

Advertising 115

Advertising Advertisers Promotion Search Marketers 115

Search Engine Land

FEBRUARY 19, 2024

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. First spotted.

Shipping 106

Shipping Performance Marketing Advertising Advertisers 106

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What Google is saying. Next steps.

Analytics 101

Analytics Advertising Advertisers Place 101

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. Get the daily newsletter search marketers rely on. Why we care. Certification.

Advertising 113

Advertising Advertisers Search Marketers Customer 113

Search Engine Land

FEBRUARY 8, 2024

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change.

Promotion 121

Promotion Advertising Advertisers Place 121

Search Engine Land

FEBRUARY 1, 2024

Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Google utilizes AI technology to predict which of the above capabilities could enhance your campaign performance, determining the most suitable approach for your ad.

Advertising 99

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Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. The new design is part of the same UI update that began rolling out in June. Why we care.

Advertising 117

Advertising Advertisers Management Search Marketers 117

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Prompt : “Provide a complete list of algorithm updates from 2023.

SEO 104

SEO User-Generated Analytics Product 104

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. Terminology update. Use supported implementations 2.

Content Placement 99

Content Placement Management Place Advertising 99

Customers.ai

JANUARY 30, 2024

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Marketers need to be clued in on DNS records and why they matter.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Review Google’s guidelines: Familiarize yourself with Google’s Webmaster Guidelines to ensure your website meets their quality standards.

SEO 88

SEO User-Generated Health Analytics 88

Search Engine Land

FEBRUARY 6, 2024

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. When his client clicked on it, they were given the option to update their credit card details. What Google is saying.

Marketing 94

Marketing Marketers 94

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven decisions.” What Google is saying. Why we care.

New Technology 113

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Search Engine Land

SEPTEMBER 6, 2023

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Get the daily newsletter search marketers rely on. What has Google said?

Law 129

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Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 97

Finance Advertising Advertisers Management 97

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Get the daily newsletter search marketers rely on. Read Google’s announcement in full for more information. PMax reporting guide. Troubleshooting.

Retail 109

Retail Advertising Advertisers Management 109

Search Engine Land

NOVEMBER 20, 2023

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Google is reorganizing and clarifying the language in the restricted categories and prohibited content section to align with its Ad-serving protections for children policy. Ad-serving protection for teens.

Advertising 113

Advertising Advertisers Branding Search Marketers 113

Internet Marketing Ninjas

JULY 13, 2022

Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about Google’s updates and penalties, and how to recover your site once you’ve been effected. It is not possible to identify a common patterns behind an update any more.

SEO 132

SEO Customer Marketing Marketers 132

Search Engine Land

FEBRUARY 21, 2023

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Announcement. More languages.

Product 99

Product Manufacturing Shoppers Promotion 99

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google declined to comment.

Law 141

Law Manufacturing Search Marketers Product 141

Rock Content

JULY 31, 2023

It seems that a new major Google algorithm update might be coming. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track possible updates? In this article, we will discuss rumors of this potential new major update from Google.

SEO 96

SEO Digital Marketing Promotion Marketing Strategy 96

Search Engine Land

DECEMBER 7, 2023

Google Ads is updating its gambling and games policy U.S. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. country-specifics.

Advertising 89

Advertising Advertisers Promotion Search Marketers 89

Search Engine Land

OCTOBER 30, 2023

In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. SUBSCRIBE See terms.

PR 118

PR Education Branding Search Marketers 118

Search Engine Land

DECEMBER 14, 2023

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care.

Finance 91

Finance Advertising Advertisers Search Marketers 91

Search Engine Land

NOVEMBER 9, 2023

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks. If they do, Google recommends removing them from your feed.

Promotion 97

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Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. Google is rolling out a new consent banner to users in the EU in the coming weeks. Why we care.

Advertising 106

Advertising Advertisers Digital Marketing Search Marketers 106

Search Engine Land

SEPTEMBER 21, 2023

Google is going to update its Misleading Representation policy on 21 November 2023. It’s vital to keep up-to-date with policy changes as violations can result in the suspension of your Google Ads account, meaning you can no longer advertise on Google. Get the daily newsletter search marketers rely on.

Health 100

Health Advertising Advertisers Price 100

Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. This update was different than the previous several product reviews update in that it impacted not just English languages but also several other languages. February 2023 product reviews update.

Product 87

Product Manufacturing SEO Promotion 87

Search Engine Land

APRIL 24, 2023

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021.

SEO 94

SEO User-Generated Branding Management 94

Search Engine Land

JULY 24, 2023

Disruptive algorithm updates have shaken up Google’s SERPs over the years. Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms. Recently, we have Google’s Search Generative Experience preview.

Real Estate 92

Real Estate SEO User-Generated Advertising 92

Search Engine Land

JUNE 22, 2023

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. How will marketers be impacted? Time decay. Position-based.

Analytics 96

Analytics Marketing Marketers 96

Search Engine Land

OCTOBER 5, 2022

Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” ” Now, Google has added three new features. The new updated tag. The new updated tag.

Analytics 126

Analytics eCommerce Advertising Advertisers 126

Rock Content

OCTOBER 13, 2023

It was no longer enough to March core update , in August and the September Helpful Content , Google officially announced yet another core algorithm update, just two months after its update: the Google Core October Update. What is the October Google Core Update?

SEO 97

SEO Communications Digital Marketing Content Marketing 97