Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Use visualizing work for transparency and quick communication.

Customer 105

Customer User-Generated Analytics Place 105

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Hubspot Marketing

FEBRUARY 23, 2024

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar. We‘ll explore best practices below.

Marketing 101

Marketing Marketers Transform Promotion 101

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Here’s an example. Let’s get started. Image Source Their strategy?

Transform 110

Transform User-Generated Marketing Marketers 110

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Social Media Marketing 110

Social Media Marketing B2C Whitepaper Marketing 110

Hubspot Marketing

DECEMBER 1, 2023

Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. Explore how to use marketing and sales icons in the best ways possible. We'll cover: Why use icons in marketing and sales materials?

eCommerce 103

eCommerce Marketing Marketers Manufacturing 103

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Transform 107

Transform Manufacturing Pharmaceutical Analytics 107

Orbit Media Studios

JUNE 29, 2022

As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. We’ve seen this in the data year after year in our annual blogger survey. Here is the data showing just some of the formats from the survey…. What is a roundup in marketing? Too predictable?

Content Marketing 132

Content Marketing SEO Marketing Marketers 132

Buffer Marketing

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”  For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. This article explores this “give and take” pattern through several examples. Give and take examples 1.

SEO 107

SEO User-Generated Advertising Advertisers 107

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 145

Transform User-Generated Marketing Marketers 145

Unbounce

MARCH 5, 2024

It’s like having a bunch of tiny focus groups whispering sweet, data-driven insights in your ear. More blog posts by Paul Park Google Optimize was a popular tool for A/B testing that many marketers relied on—until September 2023, when it rode off into the digital sunset. TABLE OF CONTENTS What is an A/B testing tool?

Price 98

Price eCommerce Transform User-Generated 98

Sachs Marketing Group

SEPTEMBER 26, 2023

Fortunately, there are a few things you can to do create content for Instagram more effectively and enhance your overall social media marketing. How to Create Content for Instagram Marketing Instagram is a visual platform that demands creativity and strategy in equal measure. Too long, and you risk losing their attention.

User-Generated 91

User-Generated Transform Marketing Marketers 91

Hubspot Marketing

JANUARY 17, 2024

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. PowerPoint Design Ideas Best PowerPoint Presentation Slides Good Examples of PowerPoint Presentation Design What makes a good PowerPoint presentation?

Non-Profit 83

Non-Profit Transform Marketing Plan Communications 83

Hubspot Marketing

APRIL 21, 2023

You've likely heard how artificial intelligence can revolutionize the way marketers work. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. Reactive AI powers a lot of marketing tools.

User-Generated 133

User-Generated Marketing Marketers New Technology 133

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. A classic example is the infamous “click here”.

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Price 131

Price User-Generated Education eBook 131

Hubspot Marketing

MARCH 6, 2023

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? Machines can't replace human connection.

Branding 124

Branding Marketing Marketers Social Media Marketing 124

Hubspot Marketing

AUGUST 22, 2023

Image Source Example: Google Workspace in Action Samasource uses the various tools available to it through the program to connect about 850 people in five countries. Example: Google Ad Grants in Action Direct Relief International started using Google Ad Grants in 2003. Let's look at an example below from the Jane Goodall Institute.

Analytics 90

Analytics Marketing Marketers Communications 90

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

APRIL 8, 2024

Just like in the case of ChatGPT, advertisers can use text prompts to communicate to Google Ads AI what content and visuals they’d like to feature in their ad — or set of ads. In a blog post from late 2023 , Google said that the reason why they decided to launch it was to let their advertisers stay on top of changing market conditions.

User-Generated 109

User-Generated Advertising Advertisers Communications 109

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Hubspot Marketing

MARCH 31, 2023

Even better — you may just learn something new about marketing while you're at it. You’ll also find great slides and a strong storyline. Here are five elements you’ll find in every great presentation. Having great titles. Remember, your visuals and text support your message. Rethink visuals. Less is more.

eBook 142

eBook Management Product Branding 142

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. In this article, I'll share my framework with examples to help you create yours. I was curious to learn why exactly good marketers were obsessed with designing buyer personas.

Analytics 108

Analytics Copywriting Communications Market Research 108

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do Do you know what your marketing funnel looks like?

Content Marketing 89

Content Marketing Customer eBook Education 89

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Buffer Marketing

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.    The brands on this list prove that Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy.

Energy 110

Energy Entertainment Product Price 110

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 88

Traditional Marketing Marketing Marketers Copywriting 88

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. With over 95 reviews and a 4.7-star

Marketing 100

Marketing Marketers User-Generated Promotion 100

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Marketing 92

Marketing Marketers Email Marketing User-Generated 92

Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. The Best Instagram Marketing Tools.

User-Generated 114

User-Generated Price Analytics Marketing 114

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Unbounce

MAY 10, 2024

/ Landing page examples 8 dynamic landing page examples and best practices By Josh Gallant. Sometimes an idea, words, or an offer feel like they were made just for you—and it’s a great feeling. Sometimes an idea, words, or an offer feel like they were made just for you—and it’s a great feeling. Updated on May 10, 2024.

User-Generated 64

User-Generated SEO Promotion Advertising 64