Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? I had a great opportunity to gain insight into this issue from Denis Sison. Too often, marketers become obsessed with the creative and lose sight of the impact we’re trying to make. Of course there is a lot of interest in that!

Global Marketing 123

Global Marketing Marketing Marketers Communications 123

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Buffer Marketing

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 95

Entertainment Health Influencer Marketing Education 95

Search Engine Land

MARCH 22, 2024

of the global search market share in February, per StatCounter. Here’s what Altman had to say about Google, search, LLMs and more in an interview with Lex Fridman, released this week. As Altman said in the interview: “…We are interested in how to do that well. It did Search better. A better way. ” But.

Industry Insights 122

Industry Insights Advertising Advertisers Product 122

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. The next phase is to use the information throughout your inbound marketing plan and strategy. Your persona interviews clarified where your personas spend their time online.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Martech

DECEMBER 22, 2021

Is it any wonder that we’re also experiencing the Great Resignation, where millions of workers have either walked away from their jobs or got laid off and then didn’t come back when businesses opened up again? The Great Resignation resonated for many marketers. 3 ways to prep your career in 2022.

Transform 138

Transform Marketing Marketers Retail 138

Hubspot Marketing

JULY 31, 2023

Here, learn why Riverside's Head of Marketing, Abel Grunfeld , is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside's Head of Marketing 1. As Grunfeld told me, “When dealing with guest-style interviews, AI helps tremendously with research.

Transform 89

Transform Energy Marketing Marketers 89

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. The great news for marketers is these automatic responses can be prompted or triggered.

Finance 129

Finance Marketing Marketers B2C 129

Search Engine Land

SEPTEMBER 14, 2023

Sounds great, doesn’t it? On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. What is fan-driven marketing? See their own sense of being reflected in your brand.

Branding 137

Branding Marketing Marketers Communications 137

Martech

FEBRUARY 10, 2023

The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Dig deeper: How AI lets marketers create human-centric CX at scale I actually use it more for coding than I do anything else. In your inbox.

Transform 119

Transform Marketing Marketers Analytics 119

Hubspot Marketing

JUNE 23, 2022

"Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor. How It Helps You.

Management 145

Management Shipping Communications Promotion 145

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. “So, where do you see yourself five years from now?”

Management 109

Management Promotion Thought Leadership Education 109

Hubspot Marketing

NOVEMBER 2, 2022

Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. In fact, just moving from an interview to an offer takes 23.8 It’s important to know if your expectations correlate with the job market. Analyze the market averages using Indeed or Glassdoor’s salary calculator.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. Just because you like to record a live interview doesn’t mean that style suits your expert.

Content Marketing 124

Content Marketing Marketing Marketers Communications 124

Marketing Insider Group

AUGUST 1, 2023

While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. That way, you can harness the true marketing potential of AI.

Marketing 91

Marketing Marketers Communications Market Segmentation 91

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. A great example of this type of personalized learning was one of the most talked about apps at AWE called Wol. Coming soon — an AI version of you! That’s right.

Market Trends 135

Market Trends Law Transform User-Generated 135

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. As Beth Comstock wisely notes, “Marketing's job is never done.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Here are two guidelines to keep in mind—as well as 5 questions to ask during your interviews. This creates a biased interview process, as candidates aren’t being assessed on the same questions. Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Customer Journey 52

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Marketing 132

Marketing Marketers Communications CMO 132

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Here are two guidelines to keep in mind—as well as 5 questions to ask during your interviews. This creates a biased interview process, as candidates aren’t being assessed on the same questions. Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Search Engine Land

NOVEMBER 15, 2023

If you ask candidates to do an interview assignment like a writing assignment or a technical audit , ensure it includes a test of these abilities. If your hiring process doesn’t involve a work sample, you can do a quick check during the interview process. That means candidates need to be able to write great content.

SEO 90

SEO Analytics Search Marketers Customer 90

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Search Engine Land

AUGUST 15, 2023

But if this phenomenon is to be discussed from an SEO point of view, there’s no question about it: You need to become a brand to achieve consistent online visibility. As marketers, we always joke that brands win after every Google update. Get interviewed! As the old adage goes – if you can’t beat ‘em, join ‘em.

Branding 87

Branding Marketing Marketers SEO 87

Set Up

FEBRUARY 13, 2024

The following are Evan’s favorite ads, in no particular order, with some comments about what works and questions to ask yourself when creating a marketing campaign: Super Bowl Ad #1 - Google Pixel Google’s latest Pixel ad is a great example of how to show off your product’s features while also eliciting an emotional response from the viewer.

Food 72

Food Marketing Marketers Advertising 72

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

PR 145

PR Marketing Marketers SEO 145

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. You can define the brand positioning.

Analytics 108

Analytics Copywriting Communications Market Research 108

Hubspot Marketing

JUNE 6, 2022

It's a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you're genuinely interested in the role, or if it's just another one on your list. While the question is relatively straightforward, it can be tricky to maneuver. Why It Works.

Health 113

Health Place Communications Management 113

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Piligian shared that curiosity alone can take you very far in the marketing industry. “Be

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Duct Tape Marketing

NOVEMBER 10, 2020

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Allan Dib. In this episode of the Duct Tape Marketing Podcast , I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Like this show?

Marketing Plan 98

Marketing Plan Marketing Marketers Customer 98

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Great Hack.

Transform 136

Transform Marketing Marketers Millennials 136

Duct Tape Marketing

SEPTEMBER 29, 2021

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. In this episode of the Duct Tape Marketing Podcast , I interview Aaron Weiche. More About The Duct Tape Marketing Consultant Network: Check it out here. Like this show?

Marketing 101

Marketing Marketers Communications Digital Marketing 101

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Buffer Marketing

MARCH 22, 2023

I never prompted the AI to write out a full blog post for me, but instead just asked it questions to help me generate ideas and help build out the article. ” Instead, I just asked questions about my topic to see the key points it would generate. I was only using these tools for outlining and brainstorming purposes.

Analytics 117

Analytics Product Branding Social Media Marketing 117