Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

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Direct Mail Manufacturing Communications Marketing 145

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ ’ We wanted to see how AI, like ChatGPT-3.5, Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. Well, that future might be closer than we think.

User-Generated 104

User-Generated CMO SEO Product 104

Sachs Marketing Group

JANUARY 3, 2024

Ranking on Google can range anywhere from a few minutes to 3-6 months or longer. How long does it take to rank on Google? This article explores how long it takes to rank on Google. How Long Does It Take to Rank on Google? So, the question remains: how long does it take to rank on Google?

SEO 89

SEO User-Generated Transform Digital Marketing 89

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. You guys did me proud.”

User-Generated 120

User-Generated Finance Marketing Marketers 120

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become.

Management 105

Management User-Generated eCommerce Affiliate Marketing 105

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape?

Transform 131

Transform SEO Thought Leadership User-Generated 131

Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. AI has a lot going for it.

User-Generated 123

User-Generated Thought Leadership SEO Product 123

Hubspot Marketing

MAY 16, 2022

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?" and "Is Web 3 just built on hype?". Because that is the game that's going to change.

Customer Acquisition 89

Customer Acquisition User-Generated CMO Transform 89

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. What if you could not only keep pace with these changes but actually stay a step ahead, ensuring your ad campaigns are not just surviving, but thriving?

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Search Engine Land

SEPTEMBER 7, 2023

How do entities affect keyword research? How do you do on-page optimizations in the entity paradigm? How do you do on-page optimizations in the entity paradigm? What are semantic networks and how do you build them? Here’s our roadmap: What are the differences between entities, topics and keywords?

SEO 136

SEO User-Generated Transform Place 136

Digital Marketer

DECEMBER 19, 2022

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. Another that is highly selective about when and how I travel, ensuring my health is my top priority. From Metaverse to Matterverse, How to Do it Right.

Marketing 86

Marketing Marketers Thought Leadership Advertising 86

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded.

SEO 56

SEO Analytics Digital Marketing Education 56

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Have you ever wondered why your business isn’t seeing the growth you envisioned?

Digital Marketing 78

Digital Marketing Key Performance Indicator Marketing Marketers 78

Marketing Insider Group

NOVEMBER 29, 2022

So, how do you know when your website is ready for a revamp? If you designed your website with the Web Content Accessibility Guidelines (WCAG) in mind, it should be in good shape to engage all audience members equally. Your menu should be easy to understand and highly visible on each web page. Navigation.

Transform 113

Transform SEO Education Branding 113

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. This is something that Google understands pretty well.

Global Marketing 85

Global Marketing Marketing Strategy SEO User-Generated 85

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The outcome of the landmark case could bring significant changes to Google and the future of the Internet.

Price 85

Price Advertising Advertisers Law 85

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. Another that is highly selective about when and how I travel, ensuring my health is my top priority. From Metaverse to Matterverse, How to Do it Right.

Marketing 81

Marketing Marketers Thought Leadership Advertising 81

Sachs Marketing Group

DECEMBER 13, 2023

Not sure how to write content for a website? It’s about balancing the art of engaging storytelling with the science of digital marketing strategies. Content plays a significant role in digital marketing , so creating a strategy to support your business goals is essential. You’re not alone.

Health 93

Health Transform Digital Marketing SEO 93

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

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Market Research Marketing Marketers Price 145

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 85

User-Generated Non-Profit Marketing Marketers 85

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Backlinko

SEPTEMBER 28, 2023

However, tracking your keywords is useful for a whole host of other reasons, including: Identify emerging and existing trends Web users’ interests and search trends can fluctuate dramatically. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction.

SEO 107

SEO Health Target Market Product 107

SMA Marketing

MARCH 21, 2024

Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Learn more about what to look for when choosing the best website platform for your business below. Using a website builder saves time and money and doesn’t require technical know-how.

User-Generated 52

User-Generated Analytics SEO Price 52

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Businesses Grow

DECEMBER 12, 2022

I literally asked the first thing I could think of, combining three of my passions: writing, mystery novels, and jazz. I literally asked the first thing I could think of, combining three of my passions: writing, mystery novels, and jazz. Uses of ChatGPT image courtesy Frank Prendergast. It’s still early days. Here we go.

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Entertainment Food Place Health 145

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Search Engine Land

MARCH 29, 2023

The first mobile phone call was made nearly 50 years ago, on April 3, 1973. Instead, we’re here watching the largest companies on earth treat it like a nuclear bomb,” said Alec Cole , an SEO strategist at performance marketing agency Amsive Digital. Spoiler: It’s probably the latter.

SEO 92

SEO Analytics Performance Marketing Management 92

Search Engine Land

FEBRUARY 12, 2024

We’ll cover: How machines process human language as signals and noise, not words and concepts. We’ll cover: How machines process human language as signals and noise, not words and concepts. How do machines understand language? Essentially, we’re changing the electronic charge of very expensive sand.

SEO 122

SEO Transform User-Generated Place 122

Hubspot Marketing

MAY 8, 2023

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

SEO 121

SEO User-Generated Copywriting Health 121

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask? What does this have to do with voice search? Why is that? What does this mean?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Justice Department (DOJ) and 35 states in a landmark case that could bring significant changes to Google and the future of the Internet.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Customers.ai

FEBRUARY 13, 2024

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer. ”.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Buffer Marketing

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 121

Transform User-Generated Thought Leadership Copywriting 121

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. First, I’ll provide some tips on how to use travel SEO keywords to improve the performance of your travel industry website. Then, you might as well get a piece of the pie.

SEO 81

SEO Customer Journey User-Generated Analytics 81