Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 111

Analytics Customer Journey User-Generated Customer loyalty 111

Search Engine Land

MAY 3, 2024

When I say anything, the response I get is concern from people. It’s bizarre to me, no one would say anything if you were learning a language or going to the gym.” There seems to be this new “thing” emerging online. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. I just don’t mention it anymore.

Energy 99

Energy SEO Marketing Marketers 99

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Still, 25% said it didn’t matter how often they were contacted as long as it was relevant to their interests.

Marketing 126

Marketing Marketers Communications Branding 126

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Welcome to 2024! I didn’t invent this exercise.

Email Marketing 137

Email Marketing Marketing Marketers Marketing Plan 137

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 112

Transform Education Marketing Marketers 112

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

MARCH 27, 2023

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.

Price 137

Price Law Marketing Marketers 137

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Customer Journey 131

Customer Journey Email Marketing Marketing Marketers 131

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. Happy #MartechDay to you! churn from 2023 to 2024.

Product 122

Product Law Marketing Marketers 122

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 83

Customer Journey Marketing Marketers Customer 83

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 115

Transform Whitepaper Direct Mail Marketing 115

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Learn how to identify your unique audience and niche here.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 97

Email Marketing Marketing Marketers Copywriting 97

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 133

Manufacturing Marketing Marketers CRM 133

Unbounce

MAY 4, 2023

Oh, how naive we were. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions. This redundancy is expensive and inefficient.

New Technology 106

New Technology Marketing Marketers B2C 106

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Hubspot Marketing

JANUARY 16, 2023

With so many changes coming to Twitter , many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can't say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they'd still use the platform going forward.

Marketing 124

Marketing Marketers Marketing Plan Marketing Strategy 124

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Dig deeper: Marketing on Threads — What you need to know How topic tags work. What Threads is saying. Why we care.

User-Generated 120

User-Generated Marketing Marketers Branding 120

Martech

FEBRUARY 23, 2024

I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers.

Email Marketing 112

Email Marketing Marketing Marketers Health 112

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

eBook 122

eBook Marketing Marketers Customer 122

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI.

Social Media Marketing 131

Social Media Marketing Marketing Marketers Market Research 131

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. ” Textbook definition of invasion of privacy — Steve Huskey (@TalkNerdie2Me) December 15, 2023 How it works. .” What CMG is saying. Leading U.S. Why we care.

Promotion 132

Promotion Price Advertising Advertisers 132

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. You hit send, and then that sinking feeling hits you. Absolutely nothing.

Email Marketing 70

Email Marketing Marketing Marketers Promotion 70

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Here are two examples.

Marketing Strategy 122

Marketing Strategy Marketing Marketers Market Segmentation 122

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. Many of these items are already best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. That said, we still get companies coming to us frequently and saying, “We’d like to spend this.” Why it matters.

CRM 122

CRM eCommerce B2C Analytics 122