Search Engine Land

SEPTEMBER 14, 2023

” Content optimization, writing and/or brief preparation Use this eight-step prompt strategy for producing unique, high-quality editorial briefs using ChatGPT: Identify primary query/keywords and content topic. Title and descriptions. Unlocking the power of prompts is key to supercharging your SEO content strategy.

SEO 138

SEO Search Marketers Branding Marketing 138

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers.

Digital Marketing 124

Digital Marketing SEO User-Generated Thought Leadership 124

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Exposure Ninja

MARCH 7, 2024

A Page Title is a short description of a webpage that appears in the browser window and in search results. They’re also known as Title tags, Meta titles and SEO titles. What is a Meta Description? Page titles and meta descriptions are incredibly important for your website’s SEO campaign.

SEO 52

SEO Price eCommerce Management 52

Neil Patel

APRIL 11, 2023

Then include a meta description. Although they aren’t a ranking factor , meta descriptions are essential to your SEO. A well-written meta description can be all it takes to capture a searcher’s interest in the search engine results pages (SERPs). What Are Meta Descriptions?

SEO 97

SEO Product Price Analytics 97

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. Let’s explore how to craft content that grabs attention and brings in the dollars. What is content marketing ROI? Staff salaries.

Content Marketing 118

Content Marketing User-Generated Customer Journey Marketing 118

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Ann Handley

APRIL 7, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. And it’s a good reminder of something else more important, too. * * * AI Writing is all the rage. The captions you see below my face are robo-generated. ” Always say: HECK YES I DO.

Energy 246

Energy Price Place Marketing 246

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

eCommerce 87

eCommerce Product SEO Copywriting 87

Neil Patel

AUGUST 26, 2021

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. A great meta description should compel users to click on your page in the search results to learn more. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 145

SEO Price Product Analytics 145

Search Engine Land

JANUARY 9, 2024

Don’t sleep on using Google itself to generate titles and meta descriptions. License options: Free Dig deeper: How to use Google Bard for better SEO Leveling up ChatGPT with plugins OpenAI made history by releasing the first publicly available large language model through ChatGPT, igniting the AI revolution for SEOs.

SEO 119

SEO Transform User-Generated Price 119

Hubspot Marketing

MAY 15, 2023

Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place. How the HubSpot Blog Team Leverages AI 1. Here's what I got back: Notice I didn't ask ChatGPT to write the post for me. And for good reason. Instead, I turn to AI.

Retail 114

Retail Thought Leadership Copywriting Management 114

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. Here’s how. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Extensions can be a huge time saver in SEO.

SEO 144

SEO Digital Marketing Search Marketers Content Marketing 144

Hubspot Marketing

MAY 8, 2020

Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. This post will show you why meta descriptions are important and how to write effective ones.

CRM 138

CRM Inbound Marketing SEO Education 138

Exposure Ninja

MAY 5, 2022

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far beyond just hitting a word count, and today we’re going to make you a pro at writing them. Write for people , not robots. Make them unique.

SEO 98

SEO User-Generated Transform Advertising 98

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 95

Transform Content Marketing Marketing Marketers 95

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

MAY 31, 2023

If you’re in a competitive market, just having a website might not be enough. If you’re in a competitive market, just having a website might not be enough. Keep reading for a comprehensive overview of how SEO can level up your real estate website. Buying a house is no different. Table of Contents What is real estate SEO?

Real Estate 112

Real Estate SEO User-Generated Energy 112

Jeff Bullas

FEBRUARY 21, 2023

Writing a blog is a fantastic way to share your thoughts, ideas, and experiences with the world. But once you’ve written your blog post , how do you get people to read it? This may seem like a no-brainer, but you’d be surprised how many people try to promote their blog before it’s actually ready.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. Let’s go over how to do SEO for a small business.

SEO 110

SEO Advertising Advertisers Place 110

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Only 68% of B2B marketers agree. Only 68% of B2B marketers agree. Here’s a refresher.

B2C 110

B2C SEO Transform Marketing 110

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In order to use ChatAI to help with your marketing activities, you need to know how to use it.

User-Generated 84

User-Generated Finance Marketing Marketers 84

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. How to identify underperforming content. How do you know which content pieces are underperforming? Specifically, it’s time to optimize your underperforming content.

Place 103

Place SEO Entertainment Branding 103

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. Even better, it shows how difficult it to to rank for the headline and keyword.

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Neil Patel

JULY 23, 2021

I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. If you’ve done SEO, you know exactly what I’m talking about. Even today!

SEO 144

SEO Place Branding Communications 144

SMA Marketing

NOVEMBER 16, 2023

SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites. What’s Unique About Small Business SEO?

SEO 98

SEO Analytics Management Customer 98

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing 109

Marketing Marketers Customer loyalty Education 109

Hubspot Marketing

FEBRUARY 22, 2024

So, how can you use JavaScript SEO to your advantage and boost your search performance? How to Make Your JavaScript SEO-Friendly JavaScript SEO Best Practices Trying It Out What is JavaScript SEO? How to Make Your JavaScript SEO-Friendly Most of the JavaScript used on websites, including yours and mine , won’t significantly impact SEO.

SEO 88

SEO Analytics Branding 88

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. So, how can you succeed when Google keeps moving the goal post?

SEO 111

SEO Branding Analytics Management 111

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Before diving into AI-generated prompts, define your content marketing goals.

Content Marketing 97

Content Marketing Finance Marketing Marketers 97

Hubspot Marketing

JUNE 15, 2022

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. Still, you will focus your efforts on optimizing your site to benefit your products, like writing high-quality and keyword-rich product descriptions. Meta Titles.

eCommerce 90

eCommerce SEO Shipping Product 90

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Take a look at how old-school SEO compares with newer methods. Old and New SEO.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

APRIL 24, 2023

However, it's a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. How Generative AI Can Fit Into Your Content Strategy, According to Jasper's Head of Enterprise Marketing 1.

Marketing Strategy 112

Marketing Strategy Content Marketing Marketing Marketers 112

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. You might be familiar with A.I. and what it can do.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144