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HubSpot’s October 2023 releases: The manager’s guide

Martech

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

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The Complete Guide to Education Marketing

Hubspot Marketing

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 100
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11 A/B Testing Examples From Real Businesses

Hubspot Marketing

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site.

Gen Z 139
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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 120
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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot Marketing

billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. YouTube is the second largest search engine, with over 1.8

PR 143
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How to Promote Your Content as a Creator

Hubspot Marketing

Sharpening your marketing skills. My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing. Content marketing efforts go much further when you have platforms that are driving users to your content.

Promotion 100
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 143