Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 137

Price User-Generated Education eBook 137

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 112

Transform User-Generated Marketing Marketers 112

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. For PPC marketers, ChatGPT also unlocked game-changing potential. Built on OpenAI’s GPT-3.5 Early uses for GPT-3.5

Transform 118

Transform Copywriting User-Generated Price 118

Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. Always assume your competition is also using ChatGPT and that it learns from the prompts you provide. I’ve found breaking prompts down into sections helps here as well.” Search intent analysis.

SEO 139

SEO Search Marketers Branding Marketing 139

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. It’s seriously easy.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. And that is so fun to say, I will say it again.

Education 140

Education Branding Content Marketing Place 140

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more.

Copywriting 118

Copywriting Marketing Marketers eCommerce 118

Buffer Marketing

APRIL 9, 2024

But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them.  These are the ones I keep coming back to.  Who is your target audience?

Product 108

Product Price User-Generated Social Media Marketing 108

Hubspot Marketing

OCTOBER 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. Think of ChatGPT like an intern. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. We found the top five marketing use cases you can explore (and prompts to use): 1.

User-Generated 113

User-Generated Education Market Research Customer 113

Businesses Grow

MARCH 13, 2023

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it.

Entertainment 145

Entertainment Education Advertising Advertisers 145

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 98

Transform User-Generated Marketing Marketers 98

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor.

User-Generated 108

User-Generated Transform SEO New Technology 108

Hubspot Marketing

MAY 2, 2023

ChatGPT has been one of the hottest topics in the B2B industry. No one is questioning how smart ChatGPT is. What is ChatGPT? How is ChatGPT being used today? 10 Examples of ChatGPT Use with caution. Make the most of ChatGPT. What is ChatGPT? How is ChatGPT being used today?

Price 124

Price CRM Performance Marketing Advertising 124

Businesses Grow

JANUARY 3, 2023

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. Today I will put our challenge in the context of three lessons … and provide a solution at the end. I am perfectly happy with that.

Education 144

Education Communications Product Branding 144

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. In a post-ChatGPT world, how will content creation change? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later).

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Just input a prompt and let ChatGPT work its magic! Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. In five years, many companies will be creating AI marketing campaigns. Here’s why you should give AI marketing campaigns a try. According to McKinsey & Co. , Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Businesses Grow

DECEMBER 12, 2022

Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. Write a Twitter thread. Jim MacLeod asked ChatGPT to create a Twitter thread for him on the subject of design.

Entertainment 145

Entertainment Food Place Health 145

Buffer Marketing

DECEMBER 7, 2023

I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Transform 131

Transform Energy Social Media Marketing Law 131

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. ChatGPT, a new artificial intelligence tool, is the most groundbreaking type of AI ever released. In order to use ChatAI to help with your marketing activities, you need to know how to use it. What Is ChatGPT and How Does It Work?

User-Generated 86

User-Generated Finance Marketing Marketers 86

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content.

Transform 133

Transform SEO Thought Leadership User-Generated 133

Rock Content

JULY 31, 2023

The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. In marketing, one of the concerns is the impact of AI on content production. Here, I will share the 5 ChatGPT prompts that I use most often, which help me optimize persuasive writing.

Transform 96

Transform User-Generated Copywriting Communications 96

Martech

FEBRUARY 21, 2023

So, what can it do for marketers right now? We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future. Q: So how should I as a marketer be thinking about AI and how it can help me? Do you use Grammerly?

Marketing 115

Marketing Marketers User-Generated Analytics 115

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Starting with … my first revenue from ChatGPT! Revenue from ChatGPT. ” I tried this myself, and the list would shuffle on each query, but I was usually in the top ten. .”

Entertainment 136

Entertainment Branding SEO Education 136

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all.  In nonprofit culture, an executive mindset is “Who can I ask?” Think again.

Energy 114

Energy Marketing Marketers Direct Mail 114

Search Engine Land

NOVEMBER 20, 2023

million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. You are in the right place.

SEO 131

SEO User-Generated Affiliate Marketing Finance 131

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. Seemed like a worthy legacy, so I sponsored the project.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Brainstorm social media post ideas. With good reason: AI can save you a ton of time and money.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Your marketing results Generative AI could take your content results instead of copying your work.

User-Generated 116

User-Generated SEO Thought Leadership Place 116

Martech

MARCH 13, 2023

In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It takes considerable time and effort to write high-quality blog posts.

Whitepaper 91

Whitepaper Copywriting Transform User-Generated 91

Businesses Grow

SEPTEMBER 11, 2023

There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits , probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. But you know what I mean. ” Of course you should. Probably not.

Thought Leadership 116

Thought Leadership Content Marketing New Technology Education 116

Buffer Marketing

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything. And thinking up ideas for a weekly newsletter is not for the faint of heart.

User-Generated 138

User-Generated Food Promotion SEO 138

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. Turbo) on March 1.

SEO 145

SEO Price User-Generated Place 145

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. Instead, I turn to AI.

Retail 114

Retail Thought Leadership Copywriting Management 114

Search Engine Land

FEBRUARY 20, 2024

YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 124

Real Estate SEO Branding Place 124

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. It’s in public beta as of this writing. Writing emails. Write social posts.

User-Generated 98

User-Generated CRM Marketing Marketers 98