SocialPilot

JANUARY 16, 2024

Curious about the best time to post on Instagram? What time will bring you the most reach and engagement? In a world buzzing with hashtags, and filters, timing is the key to reaching maximum eyeballs. You may ask: But is there any specific best time of the day to post on Instagram?

Fashion 113

Fashion Food Analytics Digital Marketing 113

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

Jeff Bullas

JANUARY 8, 2023

The internet is a big place, and Instagram shows it. In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more. Why do people buy Instagram auto likes? Let’s get started!

User-Generated 311

User-Generated Price Customer Place 311

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? Currently, 47% of social media marketers say their brand sells directly within social media apps.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. You don’t want to post weekly for six months and then drop to monthly.

Social Media Marketing 96

Social Media Marketing Marketing Marketers SEO 96

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

Social Media Marketing 95

Social Media Marketing Marketing Marketers Promotion 95

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. Which channels do these restaurants perform best on? To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns.

Food 100

Food Marketing Marketers Millennials 100

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Branding 123

Branding Logistics Influencer Marketing Affiliate Marketing 123

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 116

Influencer Marketing Whitepaper User-Generated Marketing 116

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. What should you post? Enter social media.

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 125

Influencer Marketing Marketing Marketers CRM 125

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Best Channels for Long-Form Video. Instagram Video.

Video Marketing 117

Video Marketing Branding User-Generated Millennials 117

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. You can also generate an immediate response or action with the right kind of content.

Marketing Strategy 114

Marketing Strategy User-Generated Marketing Marketers 114

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 124

Influencer Marketing Affiliate Marketing Marketing Marketers 124

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 125

Video Marketing Millennials User-Generated Education 125

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. You can schedule posts, interact with your community and even monetize your content. What is the difference between Facebook and Instagram Creator Studio? Select Business assets.

Key Performance Indicator 104

Key Performance Indicator Marketing Marketers Management 104

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 101

Branding Fashion Food COS 101

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. So which tools perform best?

Marketing 121

Marketing Marketers Marketing Plan Product 121

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Hubspot Marketing

NOVEMBER 15, 2023

In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. What does this mean for marketers?

Non-Profit 138

Non-Profit User-Generated Law Entertainment 138

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Neil Patel

SEPTEMBER 17, 2021

If you know me, you know I love Instagram. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Choose “Instagram story mention” in the drop down to create a new, automated response.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. But passionate volunteers, staff, donors, and funding partners are willing to contribute their time, even if it’s not the most efficient or effective way to get things done. ” And they grow quickly.

Energy 108

Energy Marketing Marketers Direct Mail 108

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

Health 108

Health Social Media Marketing Management Analytics 108