Hootsuite

FEBRUARY 20, 2024

You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. For those interested in the post, there are more details within the caption.

Transform 107

Transform User-Generated Copywriting Fashion 107

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid. Launching soon?

Gen Z 114

Gen Z User-Generated eCommerce Influencer Marketing 114

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 108

Energy Entertainment Product Price 108

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. A combination of content marketing , on-page , off-page , and technical SEO.

Transform 110

Transform User-Generated Marketing Marketers 110

Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos. That’s when Instagram head Adam Mosseri announced that the platform would reprioritize photos. That is, until earlier this year.

Education 111

Education User-Generated Millennials Energy 111

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. What are Instagram Carousels? percent on image and video posts.

User-Generated 139

User-Generated Entertainment eCommerce Retail 139

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.) Tap the new message icon on the top right.

User-Generated 131

User-Generated Millennials Food Analytics 131

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.

Branding 112

Branding Product Marketing Marketers 112

Hootsuite

JUNE 1, 2022

That said, there is some strategy involved in posting the perfect photo dump. Post a dump. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. A post shared by Olivia Rodrigo (@oliviarodrigo).

Marketing 107

Marketing Marketers User-Generated Place 107

Hootsuite

FEBRUARY 23, 2023

We’ve all seen carousel ads in our social feeds. Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. But there are certain ways to use carousel ads to encourage even more interaction, increase engagement, and showcase your brand’s offerings.

User-Generated 103

User-Generated Promotion Shoppers Management 103

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

User-Generated 96

User-Generated Advertising Advertisers Promotion 96

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 121

Transform User-Generated Thought Leadership Copywriting 121

Hootsuite

OCTOBER 20, 2022

Is there anything worse than finding a mistake in an Instagram post that you spent hours perfecting? Lucky for us, you can now delete a single photo from an Instagram carousel post without deleting the whole carousel — so there’s some flexibility when it comes to editing live Instagram posts.

Gen Z 98

Gen Z Transform Social Media Marketing Management 98

Sachs Marketing Group

FEBRUARY 14, 2024

Understanding this process ensures content longevity, diversifies marketing strategies, and strengthens brand visibility in a competitive digital landscape. Repurposing content for social media marketing leverages existing materials for new, fresh perspectives, making your message resonate across different platforms.

Transform 90

Transform Entertainment Content Marketing Social Media Marketing 90

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. We used a hook.

User-Generated 107

User-Generated Entertainment Copywriting Fashion 107

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

Advertising 89

Advertising Advertisers Marketing Marketers 89

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 109

Influencer Marketing User-Generated Marketing Marketers 109

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Zero-click content aims to provide value upfront and engage users with each post. Zero-click search content can appear within a SERP as featured snippets, knowledge panels, video carousels, and more. Amazing thread by @amandanat !

User-Generated 97

User-Generated Social Media Marketing Branding Content Marketing 97

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. That could range from your post not aligning with your brand to the content not making sense for the platform. billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free.  It’s free, easy-to-use, and you can cross-post content to other social networks, too.  What's next?

User-Generated 106

User-Generated Management Analytics Place 106

Buffer Marketing

MAY 25, 2022

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. There’s lots of evidence suggesting that carousel posts generate more engagements than image or video posts.

Place 101

Place Customer 101

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 105

Social Media Marketing B2C Whitepaper Marketing 105

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 123

Real Estate User-Generated Fashion Food 123

Hootsuite

AUGUST 24, 2023

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. What’s a LinkedIn carousel?

Promotion 89

Promotion Education B2C Management 89

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 116

Real Estate User-Generated Fashion Food 116

Sachs Marketing Group

SEPTEMBER 26, 2023

Some effective ways to create content for Instagram include posting high-quality images and videos, creating engaging stories and reels, and sharing user-generated content. Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. You’re not alone.

User-Generated 91

User-Generated Transform Marketing Marketers 91

Hootsuite

APRIL 14, 2022

Do you have a great Instagram post you want more people to see? Are you looking to boost engagement on your existing posts ? If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. What is Instagram promotion (a.k.a.

Promotion 119

Promotion Advertising Advertisers Analytics 119

Hootsuite

JUNE 6, 2023

Let’s make your job at [insert company name here] a little easier: this blog post contains over 200 templates for Instagram , so you don’t have to start your content from scratch. Scroll on to find templates for Instagram posts, carousels, Stories, Reels, contests, internal reports and more.

Non-Profit 90

Non-Profit User-Generated Millennials Finance 90

Hootsuite

JANUARY 4, 2021

Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. What are Instagram Guides?

Finance 145

Finance Marketing Marketers Place 145

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 107

Management Place Branding 107

AWeber

FEBRUARY 15, 2024

And if you’re not careful, you could be priced out of the market. If you want to target “Instagram Reels viewers who love pickleball,” you’re there in a few clicks. Carousels: Like miniature slideshows to highlight more context. If someone’s in the market for shoes, all they have to do is click. Competition is fierce.

User-Generated 99

User-Generated Advertising Advertisers Finance 99

Hootsuite

AUGUST 30, 2023

Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. Designed to be a lifestyle app, Lemon8 is like a mixture of Instagram and Pinterest. Here are a few tips based on popular content we’re seeing that can give you a head start on your Lemon8 marketing strategy.

Gen Z 88

Gen Z Fashion Food User-Generated 88

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.

Advertising 90

Advertising Advertisers Shoppers Product 90

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. Let’s get started!

CRM 126

CRM Management Analytics Customer 126

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. Bonus: Get the Instagram advertising cheat sheet for 2022. Awareness campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145