AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. What is an Instagram link in bio? Instagram doesn’t allow links in posts.

Real Estate 104

Real Estate CMO Promotion Marketing 104

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. Well, here are 16 different ways you can get more followers on Instagram this year. 16 ways to get more followers on Instagram 1. After all, creating a business account is only the first step.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Jeff Bullas

FEBRUARY 23, 2023

You can also check out how many pages of your website are ranked in the search engine. Analyze your URLs and meta descriptions Your URLs should consist of four or five words that describe the content of the page. It can also help improve the user experience and helps users easily find different pages on your site.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience.

Social Media Marketing 83

Social Media Marketing Marketing Marketers SEO 83

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Video Landing Pages Among the top-performing landing pages, 30% incorporate video.

Education 100

Education Market Trends Marketing Marketers 100

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% 9 ways to spot fake Instagram accounts Here are some tips for spotting fake accounts on Instagram.

User-Generated 82

User-Generated Promotion Product Social Media Marketing 82

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

User-Generated 96

User-Generated Advertising Advertisers Promotion 96

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Hubspot Marketing

DECEMBER 1, 2023

Being both a marketer and a customer in one, I naturally lean towards using icons. Explore how to use marketing and sales icons in the best ways possible. We'll cover: Why use icons in marketing and sales materials? Let’s explore icons’ use cases in marketing and sales materials. Image Source 5.

eCommerce 103

eCommerce Marketing Marketers Manufacturing 103

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Buffer Marketing

APRIL 16, 2024

View this post on Instagram A post shared by KESTAN (@hellokestan) Seeing this more authentic side of the brand has really helped drive home what we stand for, make it clear who a KESTAN customer is, and create a consistent experience no matter where people shop with us. It’s an opportunity to double dip with our marketing.

Retail 101

Retail Entertainment Promotion Price 101

Sachs Marketing Group

SEPTEMBER 26, 2023

Some effective ways to create content for Instagram include posting high-quality images and videos, creating engaging stories and reels, and sharing user-generated content. Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. You’re not alone.

User-Generated 91

User-Generated Transform Marketing Marketers 91

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

JUNE 22, 2022

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram.

Non-Profit 119

Non-Profit Marketing Marketers Branding 119

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hootsuite

MAY 18, 2022

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. Instagram Reels , of course, are the short-form videos Instagram introduced in 2020 as a competitor to TikTok.

Analytics 142

Analytics Entertainment Promotion Social Media Marketing 142

Hubspot Marketing

MARCH 21, 2023

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. Clear your Instagram search history.

User-Generated 145

User-Generated Place Product Branding 145

Neil Patel

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. His posts range from landing page hacks to the transformative power of color. We know the feeling.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Buffer Marketing

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps.

Gen Z 84

Gen Z Affiliate Marketing User-Generated Law 84

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Businesses Grow

OCTOBER 25, 2023

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. When does it actually makes sense to make your marketing messy? How can mistakes, problems, and even off-key singers improve your marketing? Bruce Scheer shared with me that the two biggest Instagram trends are: 1.

Direct Mail 123

Direct Mail Marketing Marketers Advertising 123

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 108

Energy Entertainment Product Price 108

Hubspot Marketing

MARCH 8, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? What should your Instagram bio include? Every Instagram profile should have the following: A name.

User-Generated 141

User-Generated Food Promotion Fashion 141

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

AWeber

FEBRUARY 20, 2024

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things.

SEO 82

SEO Food Email Marketing User-Generated 82

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. What is Linktree on Instagram?

User-Generated 142

User-Generated Analytics eCommerce Place 142

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 99

Price CRM Social Media Marketing Management 99