Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. When we narrow it down to Instagram , how do they compare? Better Success with Influencer Marketing. View this post on Instagram. View this post on Instagram.

B2C 115

B2C Market Trends Marketing Marketers 115

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Gen X and Boomers are shopping through social media more, not just younger gens.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. What is the difference between Facebook and Instagram Creator Studio? View your notifications and to-do list.

Key Performance Indicator 104

Key Performance Indicator Marketing Marketers Management 104

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 102

Food Marketing Marketers Millennials 102

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Rock Content

APRIL 24, 2024

Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 63

User-Generated Advertising Advertisers Price 63

Search Engine Land

SEPTEMBER 7, 2023

That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Gen Z relies heavily on social media for shopping ideas and discovering new brands and products, with 61% of survey respondents saying they trust influencers and brands more than family or friends for recommendations. Why we care.

Gen Z 145

Gen Z Promotion Product Branding 145

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 106

Energy Marketing Marketers Direct Mail 106

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 102

Branding Fashion Food COS 102

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

eCommerce 115

eCommerce User-Generated Advertising Advertisers 115

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. According to a TechCrunch article , a Google exec recently suggested that apps like TikTok and Instagram are threatening two staple Google discovery apps: Google Maps and Google Search.

Gen Z 139

Gen Z Product Place Social Media Marketing 139

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Influencer Marketing 122

Influencer Marketing Promotion Branding Product 122

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Data Source. Which social media platforms are consumers really shopping on? Of the 49.5%

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features. Source: Instagram.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed.

Shoppers 128

Shoppers Customer eCommerce User-Generated 128

Hubspot Marketing

AUGUST 22, 2022

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Top priorities.

Advertising 91

Advertising Advertisers User-Generated Search Marketers 91

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Customer Journey 98

Customer Journey Marketing Marketers Shoppers 98

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

JULY 28, 2020

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.

Marketing Strategy 132

Marketing Strategy Shoppers Retail Health 132

Neil Patel

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 2012 - Facebook buys Instagram.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sachs Marketing Group

SEPTEMBER 21, 2023

There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. When it comes to modern digital marketing , businesses face the problem of scattered customer attention across multiple platforms.

Customer loyalty 52

Customer loyalty Customer Journey Marketing Marketers 52

Search Engine Land

NOVEMBER 13, 2023

Allow you only to see data and settings you can control, whether in part or full. business-specific data inputs, ad creative, landing pages, sales experience, etc). Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram.

eCommerce 120

eCommerce User-Generated Advertising Advertisers 120

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Ecommerce is your traditional online shopping experience. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hubspot Marketing

NOVEMBER 6, 2023

Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. Pros & Cons of Instagram's Threads There are benefits to having a Threads account for your business. However, the platform is still very new and has some drawbacks.

Gen Z 98

Gen Z Branding eCommerce Social Media Marketing 98