Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ catalog ad s update.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. When we narrow it down to Instagram , how do they compare? Better Success with Influencer Marketing. Most B2C brands report average ROI from this strategy.

B2C 115

B2C Market Trends Marketing Marketers 115

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Consumers are looking to spend, and it’s not too late for marketers to act. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Black Friday. A survey of U.S.

Shoppers 109

Shoppers eCommerce Shipping Retail 109

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

User-Generated 114

User-Generated Price Retail Marketing 114

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Gen X and Boomers are shopping through social media more, not just younger gens.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features , an expansion into video, and a plethora of new shopping options. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022.

Influencer Marketing 109

Influencer Marketing User-Generated Marketing Marketers 109

Search Engine Land

FEBRUARY 19, 2024

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Additionally, influencers who sell their own products or services are subject to the same legal responsibilities as online shops. The report. Get the daily newsletter search marketers rely on.

Advertising 102

Advertising Advertisers Law Branding 102

Rock Content

APRIL 24, 2024

Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 65

User-Generated Advertising Advertisers Price 65

Search Engine Land

SEPTEMBER 7, 2023

That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok reported it got 12.4 ” TikTok vs. Instagram. 95% use Instagram daily (up 10% versus 2022), while 80% use TikTok every day (up 14% versus 2022). Why we care. Although Google dominates search in the U.S.

Gen Z 144

Gen Z Promotion Product Branding 144

Rock Content

FEBRUARY 5, 2024

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? But what about marketers? Via Meta 2.

Entertainment 82

Entertainment Industry Insights Retail Promotion 82

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S. Why we care.

Advertising 118

Advertising Advertisers Retail Shoppers 118

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Hubspot Marketing

MAY 1, 2023

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. Why could this be?

Gen Z 91

Gen Z User-Generated Shoppers Shipping 91

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

SEPTEMBER 16, 2022

According to a TechCrunch article , a Google exec recently suggested that apps like TikTok and Instagram are threatening two staple Google discovery apps: Google Maps and Google Search. “In They go to TikTok or Instagram.”. Seamless Shopping Experience on Most Socials. And data shows Gen-Z is doing the same. Image Source.

Gen Z 140

Gen Z Product Place Social Media Marketing 140

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Influencer Marketing 120

Influencer Marketing Promotion Branding Product 120

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 112

B2C eCommerce Retail Shoppers 112

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations. in conversions.

Shoppers 68

Shoppers Advertising Advertisers eCommerce 68

Girl Power Marketing

OCTOBER 20, 2022

Which marketing tactics helped them gain traction, and which were a bad use of their budget? Think of social media platforms as what they are: FREE marketing tools. Instagram has 1 billion monthly active users. Where do they shop? Do they prefer to stock up on staples or shop only when they need something?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Search Engine Land

JANUARY 29, 2024

A new Intellectual Property Reporting Center. Meta’s integration of AI to combat this issue is a step in the right direction to make its platforms a safer space for brands to advertise and for consumers to shop. New IP Reporting Center. ” Get the daily newsletter search marketers rely on. Why we care.

Branding 99

Branding Management Advertising Advertisers 99

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” TikTok Shop.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 73

Advertising Advertisers PR Millennials 73

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What’s Next for Social Shopping?

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 100

Branding Fashion Food COS 100

Buffer Marketing

OCTOBER 2, 2023

Mark Zuckerberg introduced Meta AI , a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. Meta has updated its Ray-Ban Smart Glasses to include live streaming to Instagram. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X.

User-Generated 98

User-Generated Analytics Management Advertising 98

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. Shashi Thakur, a 17-year Google veteran, will take on Srinivasan’s previous role and report directly to her. That’s just not what we do.”

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

Neil Patel

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129