Hubspot Marketing

OCTOBER 17, 2022

In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. BeReal has made a big splash this year as the better, more authentic version of Instagram. As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.

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Econsultancy

MAY 25, 2022

In a similar vein to Thursday, dating app Once also uses an algorithm to deliver users just one match per day, encouraging them to take more time when considering potential matches (compared to other fast-paced apps). BeReal encourages authentic and candid photo sharing with daily notifications. pic.twitter.com/fvlj8xvOqR.

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Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. View this post on Instagram. View this post on Instagram. Marketing Snippets. The latest news and marketing strategy insights. Image Source.

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Hubspot Marketing

JANUARY 31, 2023

It only takes a few scrolls on Instagram to see the platform as we know it is dead. And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Let's take a closer look at where Instagram could be headed in 2023 and beyond.

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Sprout Social

AUGUST 16, 2022

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. That’s the question behind BeReal. What is BeReal? BeReal is a social media platform built around spontaneity. when are we gunna admit that BeReal is just yassified streaks.

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Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. Influencer marketing is far from over—but it is undergoing systemic change. Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing. wherenextnicole Instagram vs reality ??

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Power Digital Marketing

SEPTEMBER 23, 2022

Edible cookie dough brand, DEUX , went to Instagram to explain how the wrong kind of flour almost resulted in a loss of $30,000. Social media app BeReal––which has seen a 300+% increase in monthly active users in 2022––takes authenticity to the next level with a once-a-day push notification, calling users to take action within two minutes.

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Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Cost of living is the top concern of almost 1/3 of Gen Z. No, you don’t.

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Hubspot Marketing

AUGUST 7, 2023

We've seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. By comparison, it took Instagram over two years to reach that same milestone. When Threads was first announced, I was wary. In fact, Threads reached 100 million users within five days.

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Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps.

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Hubspot Marketing

SEPTEMBER 7, 2022

Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed.

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Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

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Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. ROI stands for return on investment.

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Hootsuite

AUGUST 10, 2022

Wait ‘till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. View this post on Instagram. View this post on Instagram.

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Hootsuite

JANUARY 23, 2023

It’s easy to take your social media profile for granted or think your posts will speak for themselves. Your Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube and BeReal profiles all contribute to your overall social profile. And there are likely some things you’ve been doing wrong.

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Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Sprout Social

AUGUST 31, 2022

From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.” Set your social media goals.

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Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

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Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. In a world where platforms are more and more defined by the type of content you consume and create–Twitter is for text, TikTok and YouTube are for video, Instagram is for all things visual–Tumblr’s environment invites post diversity. welcome back ??

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Sprout Social

AUGUST 25, 2022

It’s a question that has plagued marketers since the dawn of social media, and it’s an important one to ask. How often should you post on Instagram? Beyond posting frequency, here are a few other TikTok marketing tips to keep in mind: Find your niche: From #LearnOnTikTok to #BookTok , there are tons of topics on TikTok.

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Buffer Marketing

AUGUST 8, 2022

However, beyond Instagram, Twitter, TikTok, and all the popular social media platforms, developers are working on new apps and trying to change the way social media works in one way or another. Credit: BeReal BeReal was launched in 2020 by two French developers, Alexis Barreyat & Kevin Perreau.

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Sprout Social

DECEMBER 13, 2022

The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. For every wholesome piece of social content we see, there’s drama and depressing news to offset it.

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