Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. These applications use data to make us more insightful and intelligent in our marketing. Why is this important?

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Hubspot Marketing

DECEMBER 2, 2022

The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. Table of Contents. This is the only time in the whole process you're not worried about organization – just let your ideas flow naturally. How they can generate a lead on Twitter.

Analytics 145

Analytics Place Management Marketing 145

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 125

Copywriting User-Generated CRM Marketing 125

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Businesses Grow

JANUARY 2, 2024

Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. How to deal with the existential threat of AI The theme of {grow} has always been the intersection of marketing, strategy, and humanity. Some wonderful new ideas in this post! It was such a fun and important idea.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

Market Research 103

Market Research Branding Place Customer Journey 103

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Sustainable Marketing. Sustainable marketing, on the other hand, is a little broader. Think ahead.

Gen Z 140

Gen Z Education Marketing Marketers 140

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Get the daily newsletter search marketers rely on.

eCommerce 107

eCommerce Advertising Advertisers B2C 107

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Rock Content

MARCH 21, 2024

AI has emerged as a powerful scribe in a digital landscape where content is king. With 84% of marketers affirming AI’s influence on their strategies and Google’s latest updates, the need for authenticity is not just apparent – it’s imperative. In this new AI algorithmic rush, the soul of storytelling often gets lost.

SEO 52

SEO Branding Place Content Marketing 52

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Search Engine Land

OCTOBER 18, 2023

Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. We need leads!” We can whip up content for text ads, no problem. Get the daily newsletter search marketers rely on. Or was it built in a hurry?

B2C 109

B2C Advertising Advertisers Product 109

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai This makes mobile gaming advertising 3.2

Gen Z 120

Gen Z Advertising Advertisers Millennials 120

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 74

Advertising Advertisers PR Millennials 74

Search Engine Land

NOVEMBER 6, 2023

While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. lead gen advertisers) the opportunity to target Amazon’s audience. Amazon provides an audience market share preview. Get the daily newsletter search marketers rely on.

Advertising 108

Advertising Advertisers eCommerce User-Generated 108

Hubspot Marketing

FEBRUARY 13, 2023

We’ve asked marketing leaders from different teams (See what we did there?) Consider these statistics: Businesses with tightly aligned Sales and Marketing teams saw more than 200% revenue growth from marketing. HubSpot ) 21% of marketers say it is difficult to get the data they need from other teams. Not so fast.

COS 81

COS Marketing Marketers Communications 81

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy.

Gen Z 89

Gen Z User-Generated Entertainment Millennials 89

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Because these videos are a maximum of one minute long, that is a lot of consumed content.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. Table of Contents Can you buy real TikTok followers? Let’s dive in!

Gen Z 338

Gen Z Price Target Market Customer 338

Businesses Grow

MARCH 27, 2023

One advantage to Bard: When you create content, there is a little arrow that says View Options. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. I need to create a marketing strategy. Pretty cool. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. If you’re selling more commoditized products like electronic appliances, then it’s best to lead with Google.” ” 2.

eCommerce 106

eCommerce User-Generated Advertising Advertisers 106

Hubspot Marketing

FEBRUARY 22, 2024

In web development, it’s primarily used for an interactive website, web and mobile apps, and dynamic content. On-page SEO focuses on the content that’s on your site (keyword optimization). How it affects SEO : It reduces the load time for your page’s most important content, which increases SEO performance.

SEO 88

SEO Analytics Branding 88

Search Engine Land

MARCH 12, 2024

All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 115

Gen Z Entertainment Education Branding 115

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 Check out my blog post “Update your marketing strategy” here.

Marketing Plan 111

Marketing Plan Analytics Digital Marketing Marketing Strategy 111

Search Engine Land

MAY 13, 2024

Practical SEO strategies : How to optimize your content for this new landscape. Issues A word like “apple” leads to an overwhelming response – recipes, science, you name it, are all returned. Get the daily newsletter search marketers rely on. How can this augment your search results? How can we address this?

Gen Z 104

Gen Z Transform SEO Millennials 104

Search Engine Land

DECEMBER 11, 2023

This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans. LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.

2023 Trends 116

2023 Trends Thought Leadership Advertising Advertisers 116

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Search Engine Land

MAY 17, 2023

Every PPC marketer aims to deliver improved performance month after month. Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad. At the same time, we will: Do a deep research dive into competitor landing pages and content to get ideas.

Whitepaper 91

Whitepaper Manufacturing Customer Journey User-Generated 91

Rock Content

MAY 23, 2023

The various lead gen form updates will make it easier for users to connect with companies through simplified information sharing tools. The company said Instant Forms and Conditional Questions are being tested in the US market on Facebook and will be offered globally by summer. What are promotional ads? See you there!

Promotion 90

Promotion Customer User-Generated Education 90