Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were doing it all back then, with very little playbook guidance: Lead magnets.

Marketing 118

Marketing Marketers Manufacturing Performance Marketing 118

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Key advantages include: More qualified leads. Get the daily newsletter search marketers rely on.

New Markets 84

New Markets Manufacturing Shoppers Price 84

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 103

Customer Journey Marketing Automation Platform Marketing Marketers 103

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 122

Influencer Marketing User-Generated Marketing Marketers 122

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 127

Email Marketing Analytics User-Generated Marketing 127

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

User-Generated 128

User-Generated Email Marketing B2C Marketing 128

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. Understanding the Limitations of AI-Generated Content Before we delve into the nitty-gritty of why human editing is crucial, it’s essential to understand why AI can’t go at it alone. Want to get certified in Content Marketing?

Transform 120

Transform User-Generated Marketing Marketers 120

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. See terms.

eBook 94

eBook Whitepaper Copywriting Education 94

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 119

Marketing Marketers Customer Journey Traditional Marketing 119

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. What components are at play when a casual website visitor turns into a lead?

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. Use lead scoring to identify and prioritize high-quality leads for sales follow-up.

Whitepaper 106

Whitepaper User-Generated Marketing Automation Platform Email Marketing 106

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics. Long-Form Video.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Whitepaper 126

Whitepaper Transform User-Generated Marketing 126

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Out came a long list.

Marketing 106

Marketing Marketers Telemarketing Customer Journey 106

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Generative AI doesn’t make those things skippable. Check it against your persona research.

Content Marketing 117

Content Marketing PR Law CMO 117

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Stop chasing leads, double down on customers and top opportunities. Apply creative thinking and innovative tactics.

Marketing 131

Marketing Marketers Customer Customer Marketing 131

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. AI capabilities.

User-Generated 106

User-Generated Marketing Automation Platform Analytics Product 106

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 78

Real Estate Email Marketing Education Marketing 78

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. If you’re selling more commoditized products like electronic appliances, then it’s best to lead with Google.”

eCommerce 108

eCommerce User-Generated Advertising Advertisers 108

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99