Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options. This guides budget allocation decisions.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. That means the people you serve — your customers — and the people who do the marketing — your team.

Transform 134

Transform CMO Marketing Marketers 134

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

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Food Marketing Marketers CRM 128

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Ready to dive into the world of copywriting?

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Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Microsoft Excel has many capabilities.

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Key Performance Indicator Marketing Marketers SEO 145

Martech

MAY 9, 2024

Please read Kim Davis’ excellent analysis of what that does and doesn’t mean. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. It learns and adapts to performance data and real-time feedback.

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Transform User-Generated Branding Customer 103

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 79

Marketing Plan Key Performance Indicator Marketing Marketers 79

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

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Copywriting Key Performance Indicator Transform Marketing 144

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. The data speaks loudly: The global e-learning industry is set to reach $457.8 How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing? billion by 2026.

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Education Gen Z eBook Marketing 92

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

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Social Media Marketing Price Marketing Marketers 114

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything.

Email Marketing 93

Email Marketing Law Marketing Marketers 93

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing? billion per day.

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Search Marketers Real Estate eCommerce Marketing 130

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing 131

Marketing Marketers Email Marketing SEO 131

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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Transform User-Generated Analytics Market Trends 116

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. These elements are usually in lightboxes.

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Transform Key Performance Indicator User-Generated Education 85

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. It’s so much more than posting.

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Copywriting Education Energy Health 99

Search Engine Land

MAY 17, 2024

Get the daily newsletter search marketers rely on. Each has its own pros and cons, so choose a method based on your team’s resources and skills. Click the export button and export data to a Google Sheet, Excel or CSV. Business email address Subscribe Processing.

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Analytics Search Marketers Customer SEO 95

SmartBrief - Marketing

MARCH 5, 2024

This positive attitude is infectious — it builds a culture of excellence, which motivates employees to exceed expectations. Engaged employees provide excellent service that customers will never forget. They help improve skills and training, enabling employees to navigate changing market trends. And guess what?

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Market Trends Customer SEO Product 94

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

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User-Generated Price Retail Marketing 109

Hubspot Marketing

JANUARY 18, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up.

Education 122

Education Communications Place Marketing 122

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing? It’s exhausting.

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Analytics Copywriting Marketing Marketers 115

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Vertical Response

APRIL 10, 2023

Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns. Introducing Chat GPT Prompts – What They Are and How They Work Chat GPT Prompts are the latest evolution in email marketing strategies.

Email Marketing 77

Email Marketing User-Generated Marketing Marketers 77

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. Solopreneurs can be excellent at their craft. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up.

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Thought Leadership Real Estate User-Generated Food 104

Neil Patel

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” What is a Pivot Table, Anyway?

Marketing 136

Marketing Marketers Product Marketing Strategy 136

Search Engine Land

MARCH 6, 2024

We just started getting comfortable with machine learning. Now, we’re learning how to create winning ads in an AI world. While this question pertains to machine learning and not specifically AI, it provides a great backdrop for the world we are working in. Business email address Subscribe Processing. See terms.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Instagram Influencer marketers see the highest ROI through Instagram.

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Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Little to no cost There are very few upfront costs to this strategy.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. Processing…Please wait.

CRM 123

CRM Energy Marketing Marketers 123

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

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SEO Marketing Marketers Whitepaper 145

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  Life as a creator can occasionally be a little… lonely.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

AWeber

JANUARY 18, 2024

Most certification programs also teach you how to market your coaching services so you can also reach your full income potential. However, the best time to get your certification is when you’re ready to commit your time and resources to earning it. Learn while you earn” approach to training. Emphasis on real-world application.

Transform 96

Transform Health Finance Education 96

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

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Influencer Marketing Marketing Marketers Entertainment 94

Businesses Grow

JANUARY 3, 2023

Do students still need to learn math? Just as the calculator made everybody competent at math, artificial intelligence makes everybody competent — perhaps even excellent — at writing, art, and video production. I worked for decades to become an excellent writer. Learn enough to know what you need to do next.

Education 144

Education Communications Product Branding 144

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

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Content Marketing Transform Finance Marketing 102