The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment. companies, 95.6%

CMO 130

CMO Analytics Marketing Marketers 130

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 90

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 90

Hubspot Marketing

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

B2C 124

B2C CMO Energy Marketing 124

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% 29% of work outsourced to agencies has been brought in-house. .

Real Estate 115

Real Estate Transform CMO Marketing 115

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Search Engine Land

FEBRUARY 1, 2024

Pull search impression share Search impression share indicates the percentage of total impressions an ad receives compared to the total number it could receive. Expanding the budget in competitive auctions. Search lost IS (budget) : Search impression share to budget. Get the daily newsletter search marketers rely on.

Advertising 125

Advertising Advertisers Search Marketers Marketing 125

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Because at the end of the day, content contributes to outbound marketing, which indirectly impacts demand generation goals.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 111

Video Marketing Marketing Marketers Promotion 111

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% of the average company’s total revenue.

CMO 111

CMO Marketing Marketers Digital Marketing 111

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 97

Content Marketing Key Performance Indicator Marketing Marketers 97

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Martech

MARCH 26, 2024

Resources harder to come by This year saw a significant increase across the board in martech professionals saying their top challenge/frustration was “securing sufficient resources,” which includes time, talent and budget. Sixty-five percent at the director level and up said this in 2024, an increase of 12 percentage points from last year.

Management 103

Management Promotion Marketing Marketers 103

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year.

Video Marketing 105

Video Marketing Branding User-Generated Marketing 105

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Marketing is a percentage game, after all.

Marketing Strategy 105

Marketing Strategy Marketing Marketers Market Segmentation 105

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. Some 43% of marketers cited it, up five percentage points from 2022.

Transform 104

Transform CRM Marketing Marketers 104

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results.

Marketing 52

Marketing Marketers Target Market Communications 52

Power Digital Marketing

DECEMBER 13, 2022

Another way to build trust and grow your revenue through social proof is to harness affiliate marketing. Whether you partner with a social media influencer or a well-known magazine, affiliate marketing can open you up to a world of new potential customers—for a relatively small investment. A percentage of sales (commission).

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 136

Video Marketing Marketing Marketers Promotion 136

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Get the daily newsletter search marketers rely on. Since then, Curious Refuge uploaded “Barbenheimer | Movie Trailer” on July 18. SUBSCRIBE See terms.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. I like that this rephrasing acknowledges gains can be made regardless of budget or headcount.

CMO 99

CMO Price Marketing Plan Management 99

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Optimize budget and resource allocation. Dig deeper: Marketing work management: The forgotten essential 2.

Transform 108

Transform Marketing Marketers Traditional Marketing 108

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Hootsuite

MARCH 27, 2024

All you have to do is choose a few simple targeting options and add a budget. There are two options when creating a boosted post: Add budget to an existing post that is performing well. Instead of starting with content and applying a budget and goal, you start with a goal and budget and then add your content.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. in five years. Survey respondents said only 56.4%

CMO 83

CMO Management Marketing Marketers 83

Martech

NOVEMBER 1, 2021

Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. Budgeting is one of those things.

Non-Profit 104

Non-Profit Finance Marketing Marketers 104

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Search Engine Land

JANUARY 18, 2024

Get the daily newsletter search marketers rely on. The cost to attract and retain the best digital marketing talent will also be an issue for some. You can do the math on how much it might cost to retain experienced search marketers by seeing this Search Engine Land search industry salary survey. See terms. for employees.

SEO 121

SEO User-Generated CMO Energy 121

Marketing Insider Group

JULY 29, 2020

What Does Content Marketing ROI Include? Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget. Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress.

Content Marketing 138

Content Marketing Marketing Marketers User-Generated 138

Search Engine Land

APRIL 12, 2023

Search marketers have a bevy of metrics at their disposal. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.

Energy 86

Energy Search Marketers Analytics Advertising 86

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

Search Engine Land

MARCH 15, 2024

(In the screenshot above, I used a free Chrome extension to add percentages to get an even quicker picture of where most of the traffic was lost). Business email address Subscribe Processing. See terms.

SEO 101

SEO Search Marketers Branding Analytics 101

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Whitepaper 77

Martech

JANUARY 23, 2023

Search marketing is a very big deal. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. Search is a huge component of digital marketing and ecommerce. Table of contents What is search marketing? billion per day.

Search Marketers 123

Search Marketers Real Estate eCommerce Marketing 123